Associate Director, Distribution Digital

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

As pioneering innovators for over 100 years, we’re now transforming our organisation to be faster, simpler and more connected. Because we want to be even better equipped to develop digital solutions and experiences that help more people live Healthier, Longer, Better Lives.

To get there, we need people with tech/digital/analytics expertise and passion to help develop positive, sustainable change through digitally enhanced experiences that will impact the lives of millions of people and create a healthier future for everyone.

If you believe in developing a better tomorrow, read on.

About the Role

• Govern the strategic direction for contemporary, intelligent, personalised, and feature-rich Distribution platforms that deliver market-leading user experiences, engagement, and adoption.
• Partner with Business Units and cross-functional subject-matter experts to align delivery roadmaps, provide strategic direction, and accelerate execution against agreed business outcomes.

• Use performance insights to identify improvement opportunities, lead targeted Strategic Improvement Plans (SIPs), and promote reusable capabilities and best practices across Distribution channels.

Roles and Responsibilities

Responsibilities include, but are not limited to, the following:

• Define, govern, and continuously evolve minimum platform standards across Business Units, covering digital and AI capabilities, telemetry, performance, and business-outcome tracking.
• Own the performance and evolution of Distribution platforms, ensuring they provide a seamless, efficient, high-quality experience for agents, leaders, partners, and other end users, measured through adoption, satisfaction, conversion, and productivity outcomes.
• Be distribution-obsessed, maintaining a deep understanding of the distinct needs of Agency, Bancassurance, and Corporate Solutions, including channel-specific recruitment, training, performance management, activity management, compensation, income, incentives, and captive agency, broker, and corporate-solutions business models, where relevant.

• Provide thought leadership to extend AIA’s leadership in the industry through differentiated, market-leading Distribution capabilities and experiences.
• Lead the design and delivery of medium- to large-scale strategic initiatives, including platform enhancements, partner integrations, and digital tools, with clear success measures for business impact and cost efficiency.
• Establish and govern platform KPIs, performance benchmarks, and feature-level telemetry; use the resulting insights to prioritise improvements and lead targeted SIPs with defined outcomes.
• Embed AI, analytics, and responsible AI capabilities into Distribution platforms to enable more effective recruitment, training, sales, and salesforce management.
• Work with innovation teams to identify, validate, and industrialise new technologies into scalable Distribution capabilities and platforms.
• Continuously optimise the digital estate to reduce duplication, retire legacy tools where appropriate, improve cost efficiency, and maximise reuse of shared platforms, components, and capabilities.
• Provide clear direction and decision-making guidance to Business Units, and foster cross-channel collaboration by sharing proven practices, capabilities, and lessons learned.
• Act as a key leader within the Group Digital Leadership Team, shaping strategic direction, influencing cross-functional priorities, and driving alignment across markets and Business Units.

Minimum Job Requirement

• 12-15+ years extensive and proven relevant experience.
• Experience in financial services, insurance, or other regulated industries.
• Demonstrable experience in working at ExCo / C-Level to drive technology initiatives and provide guidance / expertise / advice.
• Experience implementing test and learn initiatives at scale with proven success in implementing findings.
• Experience of leading and delivery transformation in a de-centralised organisation, preferably within a Group / Regional Office where delivery is through influence rather than direct control.
• Special skills
• An action oriented and customer obsessed leader.
• Ready to get hands on into technical tasks including working with frontier AI tools but translating them into distribution relevant capabilities
• Proven skills in translating insights into strategies and action plans.
• Ability to demonstrate independent leadership, judgment, and decision making.
• Ability to adjust to multiple and changing priorities, remaining flexible, open, and collaborative.
• Ability to create and maintain cooperative working relationships with internal and external stakeholders at all levels.
• Excellent analytical skills to understand business context; and enquire, counsel, and present solutions in an understandable and simple manner.
• Be a self-starter and possess the confidence and skills to operate with and enjoy a high degree of autonomy.
• Experience working with diverse cultures and markets.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.