Senior Data Analyst, Personalisation

At AIB, our values guide how we work and how we support each other. We’re looking for someone who puts Customer First, takes initiative and Owns the Outcome, and is always looking for ways to Eliminate Complexity. You’ll treat colleagues and customers with fairness and Show Respect, and you’ll thrive in a culture built on collaboration where we Be One Team to deliver meaningful impact.

Location/Office Policy: Central Park, Leopardstown, Dublin 18 - in office 3 days per week

• Are you a technically strong, self-starting analyst with deep experience using SQL and JavaScript to analyse large-scale customer data and deploy analytics-driven engagement solutions across multiple channels?
• Do you want to play a key role in shaping personalised customer experiences, using analytics to influence how a major organisation connects with customers at scale?
• Looking for a role where you can solve complex analytical problems, influence stakeholders and see your insights put into action?

What is the Role:

As a Senior Data Analyst, you will play a critical role in shaping how AIB engages with its customers. Sitting within the Personalisation team, a fast-evolving and strategically important area of the Bank, you will help transform customer engagement through actionable insights, analytics-driven decision-making, and intelligent use of data.

This role is central to enabling synchronised, data-driven inbound and outbound communications, supported by advanced analytics and automation. You will work at the intersection of customer behaviour, technology, and strategy-helping AIB deliver more relevant, timely and meaningful customer interactions.

As a Senior Data Analyst you will contribute to the delivery of customer engagement analytics, supporting the Bank’s strategic, customer and sales objectives while ensuring compliance with regulatory and data governance standards.

Key Accountabilities:

• Analyse customer behaviour and context to identify and deploy the most appropriate engagement prompts across inbound and outbound contact channels.
• Partner with colleagues and stakeholders across the organisation to deliver and optimise lead provision that supports proactive customer engagement.
• Support the ongoing development of personalised customer journeys through analytics-driven insights and recommendations.
• Identify and resolve complex contact-related analytical challenges, including data quality issues, technology gaps and anomalies.
• Ensure all analytics outputs adhere to AIB’s regulatory, compliance and data governance requirements.

What you Will Bring:

• Strong proficiency in SQL and Javascript required.
• Bachelor’s degree (2.2 or higher) in a numerate discipline such as Science, Computer Science, Mathematics, Applied Mathematics, Information Management, Physics, Statistics, Engineering or Econometrics, or an equivalent qualification combined with relevant experience.
• Have experience in Marketing Analytics teams delivering key strategic analytics projects in at least two of the following: (Customer Engagement, Personalisation, Next Best Action Modelling, A/B Testing, Recommender systems, Real time engagement, integration of analytics into delivery channels, Marketing Automation Technologies)
• 3-4 years’ practical experience in analytics, ideally within Financial Services, Marketing or Customer Contact environments (experience in equivalent domains will also be considered).
• Experience creating, interpreting and presenting analytical outputs to business stakeholders.
• Experience and understanding of Marketing Analytics teams & Customer Engagement Channels (eg. Personalisation, Next Best Action, A/B Testing, Recommender systems, Real time engagement, integration of analytics into delivery channels, Marketing Automation Technologies) delivering key strategic analytics projects in an environment that includes regulatory and compliance obligations when using data and contacting customers.
• Experience with HTML, and template/content design and management for customer communications is an advantage.

Why Work for AIB:

We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.

Some of our benefits include;

• Market leading Pension Scheme
• Healthcare Scheme
• Variable Pay
• Employee Assistance Programme
• Family leave options
• Two volunteer days per year

Please click here for further information about AIB’s PACT - Our Commitment to You.

Key Capabilities

• Technical Leadership
• Data Analysis
• Eliminates Complexity
• Collaborates
• Ensures Accountability

If you are not sure about your suitability based on any aspects of the role advertised, we encourage you to please contact the Recruiter for this role, Sarah Lyons, at [email protected] for a conversation.

AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at [email protected]

Disclaimer:

Unsolicited CV’s sent to AIB by Recruitment Agencies will not be accepted for this position. AIB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.

Application deadline: Thursday 19th November 2026