Performance Marketing Manager - PH

The Performance Marketing Manager has a proven track record in managing and optimizing digital media initiatives across various channels not limited to to Lazada, Shopee, TikTok and META. He/she will lead Performance Marketing Associates and Specialists in stakeholder management, & the primary person responsible for hitting media plan and growth targets while ensuring operational efficiency.

Responsibilities:

• Drive guided GMV growth through a targeted performance marketing effort.
• Implement personalized and segmented marketing approached to enhance media efficiency
• Ensure accuracy of media documents such as Cost Estimates and reports
• Ensure media operations efficiency and on-time delivery of internal and external stakeholder requests
• Mentor Performance Marketing Associates and Specialists by working with Head of Media on career development plans.
• Together with Head of Media, Performance Marketing Managers are responsible for optimizing team efficiency.
• Responsible for managing complex data pools and transforming this into actionable insights.

Requirements:

• Bachelor's degree in advertising, Communications or Marketing Management
• At least 5 years of experience in digital media planning, including: site direct, paid search, paid social
• Experience in CPAS is required
• Onsite platform solutions (shopee, lazada)
• Previous experience trafficking digital media campaigns, ad operations background, or solid understanding of technical digital media set-up
• Expertly synthesize complex digital strategies and optimizations into digestible insights
• Ability to transform business numbers into actionable digital media strategy
• Intermmediate excel skills
• Works well in a cross functional team (Stakeholder management)