SEO Manager (all genders) – E-Commerce UK

ROLE OVERVIEW

• Grow visibility: You own the SEO performance of our UK shop, in search engines and in AI-powered search such as ChatGPT, Perplexity and Google AI Overviews.
• Drive revenue: You optimise our category and product pages to rank for relevant search queries that drive enquiries and orders.
• Measure impact: You identify and prioritise opportunities, implement improvements and analyse their contribution to traffic and revenue.

BRING THE MOVE

• Develop and prioritise the SEO roadmap for our UK shop
• Plan and implement on-page and technical SEO measures, including audits (e.g. indexation, Core Web Vitals, structured data)
• Create and optimise category, product and advice pages, as well as blog articles, based on search intent
• Conduct keyword and topic research to inform content planning and creation
• Build content and structure so that allbranded is cited in AI-generated answers, including visibility monitoring (GEO)
• Optimise shop structure, navigation and internal linking
• Set up and maintain seasonal campaigns and promotional content across the shop
• Analyse SEO and e-commerce KPIs and derive actionable improvements
• Support our US, French and Spanish shops with occasional onsite updates and reporting (e.g. banners and seasonal content), in cooperation with internal language colleagues
• Work closely with Tech, Marketing, agencies, external partners, and the DACH SEO colleague, including mutual cover (monitoring, reporting, urgent fixes and, with strong German, content support)

THIS IS YOU

• At least 3 years of SEO experience in e-commerce, ideally in a B2B environment
• Proven experience creating and optimising SEO content, from shop copy to blog articles
• Native or near-native English, with the ability to independently write natural-sounding SEO content for the UK market and a solid understanding of UK search behaviour and terminology
• Confident using SEO and analytics tools (e.g. Search Console, GA4, Semrush, Screaming Frog) and e-commerce platforms (e.g. Oxid), plus basic HTML knowledge
• Analytical mindset and the ability to turn data into prioritised actions
• German skills (at least B2) for team collaboration and cover for the DACH SEO colleague

• Fluent German (C1 or higher), enabling you to support the DACH shops beyond operational cover, e.g. with content optimisation
• Initial experience with GEO / AI search visibility
• Experience working with multiple country shops or international SEO
• Additional language skills such as French or Spanish

OUR OFFER TO YOU

• Work Location: Hamburg
• Independent projects & exciting challenges
• The opportunity to actively shape the company
• Participation in a young dynamic team
• Hybrid work, option to work from home
• Drinks and snacks flat rate
• State-of-the-art equipment and ergonomic workplaces
• Regular team events (remote and on-site)
• Fitness membership with access to 5000 fitness studios, courses and spas throughout Germany
• Deutschland-Ticket