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Salary
$50k – $150k per year
Location
In office (Batavia)

Confirmed on the employer's own hiring board on Oct 15, 2026. First seen by Alion on Aug 20, 2026. Alta Equipment Group scores B on the Alion truth index.

Overview
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Alta Equipment Group is an equipment dealer and service company headquartered in Livonia, Michigan, that sells, rents and maintains material handling, construction and heavy equipment such as forklifts and earthmoving machines. It runs a network of branches in Michigan, Illinois, New York, New England, Florida, Pennsylvania and Canada, including Case dealerships, and is publicly listed in the US. It hires heavy equipment and forklift field service technicians, shop technicians, territory and outside sales representatives, rental and service coordinators, dispatchers, project managers and internal audit staff.

Total Compensation: $50,000 to $150,000 per year. This range is regarding base salary + commission and does not include benefits. Overall compensation will be determined based on factors such as geographical location, skillset, education, and experience.

 

Come work for the largest equipment dealer in North America! Are you a hardworking individual that thrives in a fast-paced environment and looking to take your career to the next level? Do you have a passion for sales and enjoy working with heavy equipment? Join one of the best sales teams in New York. 

 

Alta Equipment Company is seeking a Territory Account Manager who will be covering the greater Buffalo and Western New York area sitting out of our Batavia, NY branch. The responsibilities and qualifications for the position consist of, but are not limited to:

 

Responsibilities:

Sales Focus: Drive sales for JCB, Toro, Gradall & Volvo brands - both large and compact equipment.

Manage Accounts: Oversee your accounts and territory, handle financial details, and find new business opportunities using different mediums of communication.

Hit Targets: Achieve sales goals set by yourself and your Sales Manager.

Time Management: Maximize your time and manage your territory efficiently.

Customer Visits: Visit customers to create new opportunities and understand their needs.

Communicate Effectively: Use e-mail, phone calls, texts and digital social media to keep in touch with prospects and clients.

Proposals: Work with your Sales Manager to create and present quotes that address customer equipment needs.

Presentations: Perform valuable walk arounds of equipment to explain our products to customers. 

Customer Relationship Management: Perform customer maintenance weekly, monthly, quarterly and annually.  

Sales Calls: Execute 50+ cold calls per week to build your customer portfolio. 

Training: Take part in sales training and use provided tools to learn about our products and services.

Order Accuracy: Submit sales orders for attachments and accessories. 

Product Demos: Demonstrate products at customer sites.

Team Coordination: Work with all departments to develop sales strategies that exceed customer expectations.

Financing Options: Offer tailored financing programs to meet individual customer needs.

Guiding Principles: Incorporate Alta’s core values into your daily work.

Attendance: Be consistently present and ready to work. 

 

Qualifications:

Education: Equipment and industry experience preferred 

Sales Skills: Strong relationship building, selling and closing abilities.

Experience: Experience with heavy construction equipment sales a plus but not required

Communication: Excellent verbal and written skills.

Energy: A high-energy, fast-paced individual with the ability to change gears quickly.

Tech Skills: Proficiency in Microsoft Office, specifically Outlook and Excel

Language Skills: Ability to read, interpret, and communicate effectively, both in writing and speaking.

Math Skills: Ability to handle calculations involving discounts, interest, commissions, and basic algebra and geometry.

Problem Solving: Strong ability to address practical problems and interpret various instructions.

 

Physical Demands/Work Environment:

Physical/Sensory Functions: Regularly will use hands, talk/hear; Frequently will sit; Occasionally will stand, walk, reach with hands and arms, stoop, kneel, crouch or crawl, taste/smell

Vision: No special vision requirements

Lift and/or Move Functions: Frequently will lift up to 25 pounds; Occasionally will lift 26 to 50 pounds

Work Environment: Occasionally will work near moving mechanical parts, fumes or airborne particles, outdoor weather condition

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