Lifecycle Marketing Manager

Lifecycle Marketing Manager

About the Role

We are hiring a Lifecycle Marketing Manager to own how users are converted, activated, and retained across our digital healthcare platform.

This role owns the user journey from first interaction through subscription decision and beyond, using structured signals, segmentation, journeys, and offers at scale.

The immediate focus is to establish control, reliability, and explainability across the lifecycle before scaling volume. The role operates using lifecycle tools (e.g. CleverTap, Customer.io) across owned, assisted, and recovery channels.

This is not a campaign role.

It is a system-building marketing role.

This role requires strong business judgment, not just tool proficiency.

Key Responsibilities

• Design and own the lifecycle marketing framework across key user stages
• Define marketing-relevant user behaviors, intent signals, and health context, translating them into segmentation and journey logic
• Turn signals into rules, rules into segments, and segments into journeys that support decision closure, not just engagement
• Translate business problems into lifecycle interventions that drive measurable revenue impact
• Build and manage multi-step, behavior-driven journeys across email, push notifications, in-app messaging, WhatsApp, SMS, on-site messaging, and assisted outbound touchpoints
• Align messaging, content, and offers with user intent, urgency, health topics, and lifecycle stage
• Support personalization of plans, pricing, and offers based on observed user behavior
• Establish lifecycle governance, sequencing, timing, and experimentation discipline before scaling volume
• Design and run structured experiments to improve activation, conversion, and retention, with clear hypotheses and measurable outcomes
• Define and operationalize activation events that correlate with retention and subscription value
• Partner closely with Product, Analytics, Operations, Medical Programs, and Tech to ensure lifecycle signals, events, and journeys are accurate, reliable, and actionable
• Own lifecycle contribution to revenue across activation, conversion, and retention, with clear linkage to business outcomes
• Operate effectively under limited engineering bandwidth by prioritizing high-impact, low-complexity lifecycle solutions

Required Experience

• 4-6 years of marketing experience with clear ownership of lifecycle or marketing automation programs
• 2-3+ years operating lifecycle marketing in a product or subscription environment
• Hands-on experience with lifecycle tools (e.g. Customer.io, CleverTap)
• Experience with subscription or paid conversion models
• Strong understanding of event tracking, funnel analysis, and audience segmentation
• Ability to break down funnels, quantify drop-offs, and prioritize opportunities using simple, clear analysis
• Experience operating in product-led digital environments with meaningful user scale

Candidates focused primarily on campaign execution without ownership of outcomes will not be considered.

How We Work

• Highly collaborative across marketing, product, analytics, and technology
• Comfortable operating in change, ambiguity, and evolving priorities
• Outcome-driven, not activity-driven
• Open to feedback, iteration, and continuous improvement
• Positive, accountable, and pragmatic in day-to-day execution

How to Apply

When applying, your CV should clearly show:

• Ownership of lifecycle initiatives you personally drove end to end
• Hands-on lifecycle tool experience (e.g. CleverTap, Customer.io)
• Measurable impact on activation, conversion, and retention

Applications that do not demonstrate clear ownership of lifecycle outcomes (not just campaign execution) will not be considered.