Groups and Events Sales Manager

Location Overview

Join our team at Aman Sveti Stefan and become a part of one of Montenegro’s most iconic destinations. Famed for its outstanding natural beauty, the resort comprises the tiny islet of Sveti Stefan and Villa Miločer, the former residence of Queen Marija Karađorđević overlooking a pink sand beach. Here, Aman’s team deliver world-renowned hospitality across Villa Miločer’s suites and the island’s 15th-century stone cottages - a naturally inspiring and historically captivating place to work.

Key Responsibilities

• Creating and implementing strategic prospecting plans and sales action plans for review.
• Securing new high-net-worth, corporate, group, and event accounts to drive revenue growth.
• Developing and maintaining relationships with corporate clients, event planners, travel agencies, tour operators, and other key partners to generate group and event business.
• Planning monthly site inspections, client familiarization trips, and ongoing sales trips as required.
• Conducting regular sales calls and client visits, with a focus on key producing accounts and identifying new business opportunities.
• Managing the sales process for group bookings, meetings, conferences, weddings, and special events from initial enquiry through to contract signing and handover.
• Preparing tailored proposals, quotations, and contracts that align with client requirements while maximizing revenue opportunities.
• Tracking account productivity and preparing weekly and monthly sales reports, forecasts, and pipeline updates.
• Participating in the annual budget process and development of sales and marketing plans.
• Actively initiating, leading, and participating in projects and meetings as required to achieve sales goals.
• Methodically soliciting potential clients for future business on an ongoing basis.
• Liaising with Regional Sales Offices worldwide to maximize sales opportunities and support business development initiatives.
• Collaborating closely with Operations, Reservations, Food & Beverage, and Events teams to ensure seamless event execution and exceptional guest experiences.
• Monitoring market trends, competitor activity, and customer needs to identify opportunities and develop effective sales strategies.
• Attending hotel and industry-related functions, networking events, and trade shows as required.
• Representing and cross-selling Aman properties whenever required.
• Identifying opportunities to upsell accommodation, catering, wellness, and other resort services to maximize total event revenue.
• Ensuring all event details, contractual agreements, and client requirements are communicated accurately and efficiently to relevant stakeholders.
• Delivering exceptional service throughout the client journey to encourage repeat business and long-term client relationships.

Qualifications

• Minimum 5 years' experience in a Groups & Events Sales, Event Sales, or similar commercial role within a luxury hospitality environment.
• Proven track record of achieving and exceeding sales targets for group bookings, meetings, conferences, weddings, and special events.
• Fluency in Montenegrin and English required; additional language skills are an advantage.
• Demonstrated success in developing new business opportunities and cultivating long-term relationships with corporate clients, event planners, luxury travel partners, and key stakeholders.
• Strong commercial acumen with experience in contract negotiation, proposal development, and revenue maximisation strategies.
• Excellent presentation, communication, networking, and interpersonal skills, with a high level of cultural awareness and professionalism.
• Strong organisational and project management skills, with the ability to manage multiple events and priorities simultaneously.
• Demonstrated leadership skills with the ability to collaborate effectively across Sales, Operations, Food & Beverage, Reservations, and Events teams.
• Adaptable, flexible, and proactive, with a positive and collaborative approach to achieving business objectives.
• Results-driven and customer-focused, with a commitment to delivering exceptional guest experiences and service excellence.
• Proficient in CRM systems, Microsoft Office applications, and hotel sales and catering platforms.