Social Strategist

OVERVIEW

As a Social Strategist, you will be responsible for developing and executing strategic social media plansto enhance brand awareness, engagement, and overall digital presence for our clients.

You will work closely with cross-functional teams, including delivery, content creators and creative, to develop and implement social media campaigns that align with our clients goals and objectives.

Your role will involve analyzing social media data, identifying trends, and utilizing industry best practices to optimize social media content and strategies.

WHAT YOU’LL DO / Roles & Responsibilities

Social Media Strategy Development

- Develop comprehensive social media strategies that align with the our clients overall marketing and communication objectives. This includes setting goals, defining target audience, selecting appropriate social media platforms, and determining content themes and messaging strategies.

Content Creation and Curation

- Collaborate with content creators and graphic designers to develop engaging and impactful social media content, including text, images, videos, and other multimedia assets. Ensure the content is aligned with the brand voice and resonates with the target audience.

Campaign Planning and Execution

- Plan and execute social media campaigns across various platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube. Monitor campaign performance, make data-driven adjustments, and optimize campaigns for maximum impact

Social Listening and Trend Analysis

- Monitor social media channels to identify trends, insights, and opportunities. Utilize social listening tools to gather customer feedback, monitor brand sentiment, and gain insights into industry trends and competitor activities. Translate data into actionable recommendations to improve social media strategies.

Analytics and Reporting

- Utilize social media analytics tools to track and measure the effectiveness of social media campaigns. Generate regular reports that highlight key performance indicators (KPIs), provide insights, and make data-driven recommendations for continuous improvement.

Up-to-Date with Industry Trends

- Stay informed about emerging social media trends, platform updates, and industry best practices. Continuously explore new opportunities and technologies to enhance social media strategies and drive innovation.

WHAT YOU’VE DONE / Skills & Experience

- 3-5 years’ experience in a social media or digital strategy role, ideally within a creative or integrated agency.

- Strong understanding of social-first thinking, with the ability to develop platform-native ideas across Instagram, TikTok, LinkedIn, and emerging channels.

- Proven experience contributing to and owning elements of social strategies, from insight gathering through to execution and optimisation.

- Confident translating brand positioning into engaging, culturally relevant social content.

- Good understanding of internet culture, trends, and audience behaviours, with the ability to identify opportunities for brands to show up meaningfully.

- Experience supporting and delivering organic and paid social campaigns, with a clear understanding of how they work together.

- Comfortable working collaboratively with creative, design, and production teams to bring ideas to life.

- Ability to analyse performance data and extract actionable insights, with a working knowledge of key social and digital metrics.

- Familiarity with key tools (e.g. Meta Business Suite, Sprout, Google Analytics, TikTok Analytics).

- Strong organisational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.

- Clear and confident communication skills, with some experience presenting ideas internally or to clients.

- A proactive and curious mindset, with a genuine interest in creativity, culture, and evolving digital platforms.

- Some experience working with influencers or creators, or an understanding of how creator partnerships fit into broader strategy.