Manager, Account Based Marketing

Job Summary

Aprio, a Top 20 U.S. business advisory and accounting firm, is seeking a Manager, Account-Based Marketing (ABM) to build and run its account-based programs end to end. Seated within the digital marketing team, this role turns account strategy into coordinated campaigns that reach the right buying groups with the right message at the right moment.

It is a builder’s role and a connector’s role: the Manager will define which accounts Aprio pursues and how they are tiered, then work across content, design, email, paid media, web, go-to-market (GTM), business development, and client advisors to bring each campaign to life. Just as important, this is a role for a marketer who treats AI as central to modern marketing - using it daily to scale research, personalization, content assembly, and reporting so programs reach more accounts without losing the depth that makes them work. The ideal candidate pairs deep, hands-on ABM platform fluency with strong cross-functional orchestration skills, sharp analytical instincts, and a firm grasp of complex business-to-business (B2B) buying cycles.

What You'll Gain/ Impact

• Opportunity to build Aprio's account-based marketing function from the ground up - defining strategy, account tiers, and execution infrastructure at a Top 20 U.S. advisory firm
• Ability to directly influence pipeline and revenue growth by connecting high-value buying groups with precisely targeted, multi-channel programs
• Hands-on experience integrating AI and leading ABM platforms into scalable, documented marketing workflows across a sophisticated B2B environment
• Exposure to complex buying cycles across multiple industries and service lines, including private equity, middle-market, and high-growth company audiences
• Cross-functional visibility and partnership across content, design, paid media, web, business development, and client-facing advisors - with measurable impact at every stage

Key Responsibilities

• Build and run Aprio's account-based programs end to end - from account strategy through campaign execution and measurement - in partnership with the larger Growth team, the GTM team, business development, and client advisors.
• Build and tier the target account list, combining intent data, firmographics, HubSpot signals, and advisor input to define who Aprio pursues, then segmenting accounts across one-to-one, one-to-few, and one-to-many models with clear entry criteria, investment levels, and success measures for each tier.
• Map buying groups - identifying the personas and committee dynamics inside each account and building journey maps that show what each stage of the buying process requires.
• Brief content and design teams and coordinate the asset mix - thought leadership, case studies, calculators, one-pagers, video, and interactive experiences tailored to tier and persona - translating account and industry insight into clear creative briefs and keeping a governed, reusable content library.
• Partner with the inbound and outbound email teams to design, build, and launch account-targeted nurture and outbound sequences, including list orchestration and advisor-led sends.
• Brief the paid media team on account-targeted display, social, and search programs, covering audience build, budget allocation, and creative rotation.
• Collaborate with the website team on landing pages, personalized destinations, and account microsites that carry the campaign message through to conversion.
• Equip advisors with the talk tracks, sequences, and account intelligence they need to follow up on engagement quickly.
• Use AI daily and help the team adopt it - identifying practical use cases across account research, persona insight, content variants, campaign briefs, and reporting, turning one-off wins into documented workflows the broader team can run, and applying it within firm data-handling and confidentiality standards with a human reviewer on anything client-facing.
• Own program measurement - tracking account engagement, buying-group coverage, pipeline influenced, opportunity progression, and return on investment (ROI) - and run structured tests on audience, offer, message, and channel mix to improve results.
• Administer the ABM tech stack and keep data flowing cleanly between it and HubSpot, Aprio's CRM and marketing automation platform.

Candidate Qualifications

• Minimum of five years of hands-on account-based marketing (ABM) work in a business-to-business (B2B) environment, including a strong understanding of complex, multi-touch B2B buying and selling cycles.
• A track record of building and running one-to-one, one-to-few, and one-to-many programs that produced measurable pipeline.
• Deep, hands-on experience with account-based platforms such as 6sense, Demandbase, RollWorks, Folloze, Mutiny, or comparable tools.
• Strong hands-on HubSpot proficiency - Aprio's CRM and marketing automation platform - including campaign management, lists and workflows, and reporting.
• Strong cross-functional orchestration skills - able to align content, design, email, paid media, web, and business development without formal authority over any of them.
• Comfort with intent data, firmographic data, and account scoring, plus the judgment to know when the data is telling you something real.
• Hands-on experience applying AI tools in a marketing context - such as account research, content creation, personalization, or campaign operations - with a track record of using them to improve output, plus a habit of helping teammates adopt new tools and ways of working.
• Analytical fluency - able to build a measurement framework, read the results, and defend a recommendation.
• Clear, persuasive written and spoken English, with the ability to write for a U.S. B2B audience.
• Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience.

Preferred Qualifications

• Background in professional services or another considered-purchase, relationship-driven B2B industry.
• Familiarity with private equity, middle-market, or high-growth company audiences.
• Experience running programs across multiple industries or service lines at once.
• Comfort building landing pages or digital experiences directly in a no-code platform.
• Experience working with or within a U.S.-based marketing team across time zones.
• HubSpot or 6sense certification(s).