Senior Director Partner Enablement

We are seeking a Senior Director, Partner Enablement to join the ARIS GTM Enablement team in the Netherlands, with global scope across all regions and time zones, to enable ARIS partners worldwide to carry the ARIS vision and the Digital Twin to market.

In this role, you will help partners move customers from AI experimentation to scalable execution by building a process foundation, knowing how the business actually runs, on which Agentic AI can be governed and scaled. You will make partners able and confident to tell the ARIS story, position the Digital Twin and deliver it successfully.

You will turn ARIS strategy, propositions and use cases into partner learning journeys, certifications and enablement sessions, and measure the effect in partner capability, pipeline and customer outcomes. You work AI-first, using AI tools every day to create, localize and scale enablement at a speed and quality a traditional approach cannot match.

Reporting to the SVP GTM Enablement, with a dotted line to the SVP Global Partner Ecosystem, you will act as the global single point of contact for partner enablement. This is a hybrid role with approximately 30–40% global travel for partner workshops, bootcamps and events.

Essential Functions:

Build and run the annual global partner enablement plan, aligned with the ARIS GTM strategy, the partner program and regional sales priorities

Segment partners by type and maturity (global SIs, regional consultancies, resellers) and focus effort where business impact is highest

Enable partner sales, presales and consulting roles to carry the ARIS vision and Digital Twin proposition, so partners can both sell and deliver it with a message consistent with ARIS

Shape and extend role-based learning journeys and certifications in ARIS Academy and the Partner Hub, building on the existing ARIS Partner Enablement Program

Reuse and adapt internal GTM content (GLP, SKO, vision story, sales plays, use cases) for partners instead of building in parallel

Drive consumption of learning journeys, badging and certification; keep partner enablement assets current and easy to find on the partner portals

Act as the global single point of contact for partner enablement; align priorities and avoid duplication with Global Partner Ecosystem, Partner Marketing, regional sales leaders, Product Marketing, Product Management, ARIS Academy, Customer Success and Professional Services

Contribute enablement content, sessions and experts to Partner Marketing campaigns and events (partner bootcamps, webinars, partner sessions at SKO)

Use AI tools to design, write, translate, localize and update enablement content, assessments and communication at scale

Introduce practical AI-supported formats for partners (AI role-play and pitch practice, AI-assisted knowledge checks) and share good practice with the GTM Enablement team

Apply company AI, data protection and brand guidelines

Own global partner enablement reporting, from consumption and certification to capability, pipeline and customer outcomes

Gather partner feedback, analyse what works and continuously improve programs and materials

Agree targets and baselines with the line manager in the first 90 days, covering certified capacity, partner activation, partner-sourced and partner-influenced pipeline and ARR, and partner satisfaction

Minimum Requirements:

10+ years of hands-on ARIS experience (consultant, architect, presales or product expert) with deep knowledge of the platform: process design and analysis, process mining, governance, risk and compliance, and how customers use it

10+ years in partner management, managing, developing or enabling system integrators, consultancies and resellers, ideally on a global scale

Advanced, daily use of AI tools (generative AI assistants, AI agents, AI-supported content, video, translation and analytics tools), with concrete examples of improved speed and quality

Strong command of the ARIS story: able to explain process intelligence, the role of process context for enterprise and Agentic AI, and the value of a Digital Twin to executives and practitioners

Proven design and delivery of enablement programs (role-based learning journeys, certification, partner sessions) with measurable results

Experience with value-based messaging and Value Selling; ability to help partners differentiate from commodity IT messages

Senior stakeholder management and facilitation in an international, matrixed organization; persuasive presenter in person and remote

University degree in business, information systems or a related field, or equivalent experience

Business fluent English (C1/C2)

Nice-to-Haves:

ARIS certifications (e.g. ARIS BPM Architect, ARIS Process Mining) or certified trainer status

Industry knowledge of ARIS focus industries: manufacturing, financial services, public sector and pharma

Experience with partner programs: tiers, certification requirements, partner portals and co-selling (including hyperscaler marketplaces)

Instructional design or learning-technology background (LMS / LXP, authoring tools, AI-based learning formats)

German or another major European language

Familiarity with ARIS Academy / Partner Hub, Salesforce CRM, Microsoft 365 and virtual classroom tools

Benefits:

27 vacation days per year, with the option to buy additional days and earn more with tenure

8% holiday allowance (vakantiegeld), on top of salary

Defined contribution pension (Cappital) with employer-sponsored retirement savings, partner and orphan protection, and voluntary top-up options

Income protection through salary continuation, WIA top-up cover and pension contribution waiver on long-term disability

Family leave in line with Dutch legislation: maternity, partner, parental, adoption/foster, plus emergency and long-term care leave

Annual bonus opportunity linked to company, team and individual performance

Collective worldwide accident insurance and business travel cover

€700 one-time home office setup allowance, paid with your first payroll

Fully flexible hybrid working, no fixed office days

Company laptop and mobile

Company lease car available for eligible roles