CRM Campaign Specialist

Ascentech Services Limited is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their business.

We are recruiting to fill the position below:

Job Title: CRM Campaign Specialist

Location: Lagos 
Employment Type: Full-time
Industry: Financial Services / Fintech

Job Summary

• We are seeking a results-driven CRM Campaign Specialist to manage and optimise digital engagement campaigns for financial products, including Buy Now, Pay Later (BNPL) and product credit
• The ideal candidate will drive customer conversion, engagement, repeat usage, and repayment through targeted, automated, and data-driven campaigns.

Key Responsibilities

• Plan and execute campaigns across push notifications, SMS, WhatsApp, in-app messaging, and retargeting channels.
• Develop customer engagement journeys covering onboarding, KYC completion, credit eligibility, first-time usage, repeat transactions, repayment, and cross-selling.
• Segment customers based on behaviour, transaction history, risk profiles, and lifecycle stages.
• Set up and manage automated, trigger-based campaigns using CRM and marketing automation tools.
• Create and optimise campaign messages, calls to action, timing, and frequency to improve conversion.
• Monitor campaign performance, conduct A/B testing, and recommend improvements.
• Analyse campaign data and track KPIs, including conversion rates, repeat usage, and repayment responses.
• Collaborate with Product, Operations, Collections, Design, and Business Intelligence teams.

Key Performance Indicators (KPIs)

• KYC completion rate.
• First-time credit/BNPL usage conversion.
• Customer repeat usage rate.
• Repayment reminder response and reduction in overdue payments.
• Campaign click-through rates and conversion improvements.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• 2 - 4 years of experience in CRM campaigns, lifecycle marketing, digital marketing, or growth marketing.
• Experience in fintech, lending, digital payments, financial services, or FMCG is an advantage.
• Hands-on experience with platforms such as Insider, CleverTap, or MoEngage.
• Strong knowledge of customer segmentation, campaign automation, and conversion funnel optimisation.
• Proficiency in Microsoft Excel or Google Sheets; SQL knowledge is an added advantage.
• Excellent copywriting, analytical, and communication skills.

Application Closing Date
20th November, 2026.

How to Apply
Interested and qualified candidates should send their CV to: [email] using "CRM Campaign Specialist" as the subject of the email.