Director of Marketing

Assembly, a rapidly growing seed-stage meal kit and virtual event company, is hiring a Director of Marketing that will collaborate across all levels of the company’s executive, sales, customer experience, and product teams to develop and execute a comprehensive marketing plan leveraging a full suite of internal and external resources. Reporting to the CRO, this individual will be responsible for helping to drive the top-of-funnel investment pipeline by attracting, engaging, and converting customers in Assembly businesses. The Director of Marketing is expected to manage all aspects of the marketing function, including content marketing, email automation, PR/media outreach, earned media, analytics, lead scoring, among other tasks to communicate to decision-makers at Assembly businesses.

Measures of Marketing Success

The success of the Marketing Director will ultimately be measured by their ability to engage decision-makers at key businesses into becoming Assembly customers. Measures of success include quantitative metrics such as new customers, earned media pieces, and digital marketing engagement metrics such as email open and click-through rates, visits, content engagement, CTA interactions, and leads. Qualitative success measures for the function include Assembly's market perception within target businesses and positioning the Assembly brand as an influencer in the market.

Responsibilities

• Accountable for achieving revenue and brand metrics

• Develop and manage a marketing plan

• Analyze and formalize brand positioning

• Develop and manage a content calendar

• Innovate and develop new campaigns

• In collaboration with the sales team, plan/execute marketing campaigns and track engagement/conversion metrics

• Spearhead content creation, including photos, videos, digital/graphic content, blog posts, and other Assembly content

• Identify and secure speaking/event engagements at relevant industry events

• Manage our website and social media presence

• Manage third-party service providers (e.g., PR, content marketing, & design agencies)

• Provide ongoing reporting on the success and business impact of marketing initiatives

Requirements

• 5+ years of B2B Marketing experience (ideally including marketing strategy, project management, marketing vendor management, public relations, content marketing, and SaaS experience)

• Demonstrated experience developing and independently executing a comprehensive marketing plan

• Brings a balance of creativity and analytics to the marketing practice

• Salesforce power-user (marketing automation & demand generation experience a plus)

• Strong writing, communications, and project management skills

• Metrics-driven, action-oriented self-starter who proactively takes on big ideas and projects with a strong sense of urgency

• Experience within the hospitality, restaurant, or corporate events industry a plus

• Familiarity with and experience marketing to enterprise accounts

• Brings an experienced network of third-party providers (e.g., graphic design, communications) a plus

• Willing and able to start as a one-stop-shop for Marketing & Design

• Experienced with long sales cycle B2B marketing

• Excellent copywriting

• Passion for food and elevated experiences