Marketing Director, CV

Summary

This role will hold full accountability for the end-to-end marketing strategy and execution for a new CVRM BU asset, PCSK9, covering pre-launch through post-launch.

• Product portfolio management - ensure new product launch readiness through internal cross-functional and above market coordination and key external stake holder engagement and alignment including KOLs and business partners. Work with local/global BD to deliver externalization initiatives.
• Brand marketing- Deliver brand strategies, innovative execution plan and LCM plan (life cycle management plan) based on deep customer insights for in-line brands.
• GPPS communication and collaboration -ensure China needs are prioritized and incorporated in global marketing plans and China KOLs are prioritized in global KOL initiatives. Cascade GPPS brand campaign with appropriate localization
• China GMD interaction - Provide commercial insights and guidance to China development project teams to accelerate China portfolio development to satisfy Chinese patient unmet needs.

ROLE & RESPONSIBILITIES

Provide leadership and direction to staff

• Create and communicate a clear vision for the division/department.
• Define long and short-term objectives and get team alignment and commitment.
• Strive to ensure performance and achievements.
• Make decision and take accountability for actions.
• Foster can-do attitudes and result oriented mindset. Demonstrates confidence and conviction.
• Stimulate conceptual thinking and creativity, challenge status quo for continuous improvement.
• Influence and input in company decisions.
• Create an open and trusting atmosphere.

Builds strategic and execution plans to achieve/maintain market leader position and deliver business targets

• Lead cross functional brand team to develop brand strategy and execution plan.
• Stimulates out-of-box thinking to create innovative business model.
• Effectively manage investment/resource allocation and budget spent (A&P, P&L) phasing to maximize return.
• Work with BISO and Sales Director to recommend incentive schemes based on brand priorities.
• Ensure flawless implementation of marketing plans.
• Track achievement against plan to identify and address key issues and opportunities.

Builds strong relationships with key stakeholders, internal and external

• Work with marketing team and other functions to identify key stakeholders.
• Ensure cross-functional alignment and collaboration to achieve brand objectives.
• Build and maintain professional relationship with key external stakeholders including KOLs, medical societies and business partners to gain endorsement.

Builds and retains an effective marketing/customer focused team; Ensures excellent cross-functionality

• Recruit, retain and motivate a diverse team of individuals.
• Define clear roles & responsibilities, performance KPIs, expected behaviors for the team.
• Direct, coach, support, reward and develop the team.
• Conduct talent review; develop career development plan and succession plan for each team member.
• Collect best practice to share with the team and regional/global colleagues.
• Lead the team to prepare for successful cycle meetings, etc.

Global communication and collaboration

• Participate global monthly meeting and provide input to ensure global support on China specific needs.
• Lead monthly global brand review to discuss performance and obtain guidance from global and other markets best practice.
• Lead business planning review preparation.

Ensures effective systems & processes

• Ensure team members meet administrative requirements (A&P planning & reporting, Expense reports, etc.).
• Adhere to company policies and procedures.
• Prepare and presents monthly report on achievement of target, reason for deviation and variances to senior management.
• Seek improvement for fast and effective processes.

Adherence to AZ and industry code of conducts, ethics and code of marketing practice

• Align with the values and vision of AZ.
• Actively encourage development of the AZ culture.
• Ensure compliance with AZ code of conduct, Corporate Governance and Audit requirements.
• Ensure compliance from all staff to guidelines, codes, policies and procedures.
• Ensure that company confidentiality is maintained (i.e. intellectual property, product, strategic and salary information).
• Disclose potential breach of codes or conducts.

REQUIREMENTS

• At least a university graduate, preferably in Medical or related majors
• 5-8 years’ experiencein product or brand marketing, ideally within the pharmaceutical industry
• Proven leadership and line management responsibility
• Proficient in ESS and territory management, basic marketing knowledge, and presentation skills.
• Demonstrated success in leading cross-functional teams
• Strong business acumen and analytical skills
• Exceptional communication and teamwork mindset, with a high level of personal drive
• Recognize and are committed to practicing AstraZeneca’s values
• Proficient in both spoken and written English
• Proficient in MS Office
• Desirable: additional cross-functional experience in sales management or medical affairs

Functional Competency

Customer Insight

• Understands customer needs, behaviors, motivational drivers and how they are influenced. Knows how to segment and target customers to align the development and execution of marketing initiatives

Product and Industry/Environment Knowledge

• Knowledge of AZ products, competitors, disease areas and industry environment
• Understand access environment including NRDL/PRDL, tender policy, hospital listing etc.
• Knowledge of various channels including core, emerging, county, CHC, and retail

Data Gathering and Analysis

• Design, develop and implement appropriate approach to collect, assess and maintain information. Draws business-relevant conclusions from information

Strategic Thinking

• Understands the inter-relationships of business drivers to make sound strategic decisions that build the sustainable competitive advantage of the product/brand or company

Marketing Planning

• Understands marketing principles, and applies them through the process involving analysis, positioning, planning marketing mix, budgeting and control

Campaign Development

• Develops compelling and differentiated offerings that build distinctive and long-lasting brand desire in the minds of customers

Stakeholder management

• Ability to engage and manage internal and external stakeholders

Leadership

• Inspiring and leading self and others towards achievement of shared goals through demonstration of personal leadership

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.