Creative Writer & Content Strategist

Can you take a topic people scroll past and turn it into a story they watch, share, and discuss?

We’re looking for a Creative Writer & Content Strategist who can find the compelling angle, write a strong script, and help bring it to life on set. You’ll work alongside creatives, editors and creators to turn audience insight into content people choose to watch.

What we’re building

Our creative team develops original shows, intellectual properties (IPs) and repeatable content series with long-term storytelling potential. We research from first principles, study human psychology, and use performance data to understand what earns attention and keeps it.

We want content with a point of view, a clear audience and a reason to exist. We also care about how it gets made: a sustainable production pipeline, clear lead and support roles, and better ways to create without burning out the team.

What you’ll do

• Research audiences, topics, cultural conversations and competing content to uncover promising angles and explain why they could work.
• Develop content pillars, original show concepts and recurring series that build audience interest over time.
• Write hooks, scripts and story structures for short-form and long-form videos, social content and personal brands.
• Adapt ideas, tone and storytelling to different audience segments, languages and cultural contexts.
• Turn approved concepts into clear creative briefs and shoot-ready scripts, with the detail creators and editors need to execute.
• Collaborate with team leads, creators and editors from topic development through shoot preparation and production, helping preserve the intent of the idea.
• Review audience response and content performance, identify patterns and use what you learn to improve the next script or episode.
• Help refine the content pipeline, document useful learning and improve efficiency while maintaining creative quality.

What makes this role rewarding

You’ll have room to develop original ideas and build content series with staying power. Your contribution runs from the first research insight through to the shoot and the audience response.

Beyond the base salary, performance incentives will be tied to the quality and volume of your ideas, your ability to improve efficiency while maintaining quality, and the performance of content built from your scripts and concepts. The incentive structure and measures will be discussed during the hiring process.

About Atomic Group

Atomic Group is a Malaysian health and beauty group building consumer brands across supplements, skincare and medical devices. Our portfolio includes NATTOME, KINGWELL HEARTIO, STONECARE, THE PERFECT DERMA, HOOHOO and HONG JUE TANG. We reach customers through e-commerce, social commerce, pharmacies and retail, and work as a lean team that uses data and AI in daily operations.

How to apply

Apply with your CV and portfolio. Include examples that show your hook-writing, storytelling or content ideation, and tell us which parts you personally developed. If available, share a short explanation of the audience insight behind an idea and how the content performed.

Please state which of English, Bahasa Malaysia and Mandarin you can write and speak at native-level fluency.

Only shortlisted candidates will be contacted.

Requirements

What we’re looking for

• At least 2 years of experience in content creation, copywriting or creative strategy.
• Experience writing for social media, short-form or long-form content, or personal brands.
• A portfolio demonstrating strong hooks, storytelling and content ideation.
• Familiarity with content research and competitive analysis, with the ability to break down why a piece of content works.
• Native-level written and spoken fluency in at least two of English, Bahasa Malaysia and Mandarin. You must be confident writing natural scripts and communicating with native-speaking audiences in both languages.
• Strong writing across different tones and formats, with sensitivity to audience and cultural context.

How you approach the work

• Pattern recognition: You spot what works across formats and adapt the underlying principles to different brands.
• Research-driven creativity: You study audiences and content, test assumptions and use evidence to strengthen your ideas.
• Audience understanding: You understand what makes people stop, keep watching and join a conversation.
• Strong creative taste: You consume a wide range of content, from thoughtful long-form work to accessible mass-market entertainment, and can explain what makes each effective.
• Attention to detail: Your scripts are clear, your briefs are thorough and your ideas are thought through before production.
• Collaboration: You welcome constructive feedback and work well with team leads, editors and creators to bring ideas to life.

It would be an advantage if you have

• Native-level proficiency in all three languages: English, Bahasa Malaysia and Mandarin.
• Experience on set, directing or producing shoots.

Skills

Creative Writing, Content Strategy, Storytelling