End Customer Marketing Specialist
Job Title
End Customer Marketing SpecialistJob Description
We are looking for an End Customer Marketing Specialist, located at our office in Madrid. This person will be part of our Demand Generation team in Southern Europe; therefore, occasional travel within the region and across EMEA will be required.
WHAT IS AXIS?
Axis is a fast-growing, innovative IT company with a global footprint. Our products and solutions focus on network video surveillance, access control, intercoms, and audio systems based on modern, open technology platforms. We are a Sweden-based company with around 5,000 employees in more than 50 countries. Axis offers an open, multicultural workplace that values independent thinking, collaboration, and curiosity. Here, we bring together talented, creative people working toward the same shared vision: innovating for a smarter, safer world!
WHAT WILL YOU DO?
The End Customer Marketing Specialist is responsible for developing and driving our marketing strategy in Iberia to support sales growth, accelerate demand generation, and build strong brand preference across targeted End Customer accounts. The role requires coordinating across a wide variety of marketing tactics, with a focus on Campaign Management, Digital Marketing, Account-Based Marketing (ABM), Demand Generation, Events, and Content Marketing and a focus on various segments such as Smart City, Critical infrastructure and Business Intelligence and Operational Efficiency.
It is critical to be able to work both strategically (creating marketing plans and managing the territory budget) and practically (executing daily campaigns with attention to detail). You will understand the high-level Axis value proposition across our key industry segments and be responsible for communicating it effectively to our target audiences. Lastly, you will serve as a key ambassador for the Axis brand and reputation.
Your main responsibilities will include:
- Set the strategic territory plan with a 360° understanding of market opportunities, local dynamics in Iberia, and the wider Southern Europe/EMEA strategy
- Plan, execute, and optimize multi-channel campaigns while setting clear targets and KPIs
- Leverage diverse marketing channels and tactics (digital advertising, content marketing, ABM, webinars, trade shows, proprietary customer events, the Axis Experience Center, etc.)
- Identify target audiences and build automated nurture tracks using Salesforce and Pardot (Marketing Cloud Account Engagement)
- Follow up and nurture leads to maximize conversion rates, pipeline impact, and marketing ROI
- Measure, analyze, and report campaign performance, sharing actionable recommendations with regional leadership regularly
- Manage the local marketing budget, vendor contracts, and invoicing in accordance with corporate financial governance
- Define and execute the local communications plan, coordinating press releases, case studies, and newsroom articles
- Own and maintain the local website pages on axis.com to ensure fresh, accurate, and localized content
- Proofread, validate, and localize translated marketing materials
WHO ARE WE LOOKING FOR?
We are looking for a proactive, collaborative professional with great interpersonal skills who thrives as an energetic team player. Excellent communication and relationship-building skills are essential, as you will work cross-functionally across internal teams and external partner networks. You should be comfortable approaching complex challenges independently, flexibly, and with an open mindset.
Besides this, we would love to hear from you if you have:
- Degree in Marketing, Communications, Business Administration, or a related field
- 5+ years of experience in a similar B2B marketing role
- 2+ years of experience with integrated marketing
- A business-oriented mindset with excellent organizational
- Strong relationship-building skills, with the ability to foster a win-win partnership with the Spanish sales team and align with the Sales Manager Iberia
- Ability to operate at both strategic planning and operational execution
- Data-driven, analytical approach
- Strong written and verbal communication skills
- Proven ability to handle multiple priorities and adapt quickly to changing needs
- Collaborative, team-player attitude
- Knowledge of Salesforce and Pardot
- Fluency in Spanish and English
- Fluency in Portuguese is a strong advantage
WHAT CAN AXIS OFFER?
At Axis, you will join an international organization surrounded by enthusiastic, supportive colleagues in an open-minded and innovative culture. In addition to our collaborative work environment, Axis is proud to offer:
- Internal team and networking events across Spain, Southern Europe, and the EMEA region
- Meal vouchers
- Health insurance for employees and their families
- Pension plan
- 100 days of gender-neutral paid parental leave
- Annual gym and wellness allowance
- Continuous learning, training, and professional development opportunities
READY TO ACT?
Axis recognizes the strength of a diverse workforce. We are committed to fostering an inclusive environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.
To be considered for this process, please submit your CV and Cover Letter in English.
Type of Employment
Permanent EmploymentPosting End Date
2026-11-29Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.
About Axis Communications
We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.
With around 6000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.
Let´s create a smarter, safer world
For more information about Axis, please visit our website www.axis.com.
Listen to Get To Know Axis - Podcast