Marketing Manager - Web Optimization
Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?
Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.
While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.
You bring more than your expertise to your role, and that matters here. Your story, perspectives, and lived experiences help shape belonging at BECU and deepen how we connect with and support our employees, our members, and our communities.
PAY RANGE
The Target Pay Range for this position is $106,600.00-$130,100.00 annually. The full Pay Range is $82,900.00 - $154,000.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.BENEFITS - because people helping people starts with supporting you
401(k) Company Match (up to 3%)
4% annual contribution to your 401(k) by BECU
Medical, Dental and Vision (family contributions as well)
PTO Program + Exchange Program
Tuition Reimbursement Program
BECU Cares volunteer time off + donation match
IMPACT YOU’LL MAKE:
As a Marketing Manager - Web Optimization, you'll play a pivotal role in maximizing the performance of our digital properties by increasing conversion rates and attracting high-quality, engaged visits from targeted audiences. You'll identify opportunities to improve digital experiences and support product adoption through data-informed marketing strategies and experimentation. By partnering across teams, leveraging analytics, and optimizing member journeys, you'll directly influence how members engage with BECU’s products and services. Your work will help shape the future of our digital experience capabilities while contributing to meaningful business outcomes. You'll join a team focused on innovation, continuous improvement, and building scalable solutions that drive long-term success.
To join our dynamic team, we require candidates to be residents of WA,OR,ID, AZ, TX, GA, SC, NC,CAor VA.Ifyou’relocatedin Washington state and within a reasonable driving distance from Tukwila, we arerequestingthat you come into our HQ on Tuesdays & Wednesdays.For those candidates that live outside the commute distance of TFC and in any of our approved remote work locations, this role will be remote. Remote or onsite, we are committed to ensuring you are fully engaged and included in our collaborative environment.
WHAT YOU’LL DO:
Conversion Rate Optimization (CRO): You’ll develop and execute CRO strategy across web properties, translating business goals into measurable improvements in engagement and conversion.
Testing & Experimental Design: You’ll design, prioritize, and run A/B and multivariate tests, ensuring sound experimental design and valid, repeatable results.
Personalization: Build and manage personalization and content-targeting programs that deliver relevant experiences to defined audience segments.
Performance Measurement: You’ll establish and track key performance indicators (KPIs), using data and insights to assess campaign effectiveness, ROI, and business impact.
Optimization & Insights: You’ll use analytics, customer behavior patterns, and performance data to identify opportunities for experimentation, testing, and conversion improvements.
Manage the Optimization Calander: Manage the optimization roadmap and testing calendar, coordinating multiple concurrent projects and deliverables.
Cross-Functional & Team Partnership: You’ll work closely with content, design, martech, SEO/SEM/AEO, and campaign teams to attract the right audiences and align on-site experiences with acquisition efforts.
Project Management: You’ll manage multiple initiatives simultaneously, balancing priorities while ensuring deliverables are completed on time and with quality.
Stakeholder Engagement: You’ll present findings, insights, and results to stakeholders at varying levels of technical and business fluency to influence decisions, build alignment, and effectively communicate recommendations backed by data and research.
WHAT YOU’LL GAIN:
Opportunities to shape experimentation, testing, personalization, and performance optimization strategies thatimpactthousands of member interactions.
A collaborative environment where innovation, continuous improvement, and strategic thinking are highly valued.
The chance to help build foundational capabilities that position BECU for future growth, evolving technologies, and the next generation of digital experiences.
QUALIFICATIONS:
Minimum Qualifications:
Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience
5 years of experience as a Product Marketing Manager or related role
Desired Qualifications:
Advanced degree in Marketing, Business Administration, or Communications preferred.
Experience working with Content Management Systems (CMS) and/or Digital Experience Platforms (DXP), includingdesigningdigital testing, personalization, content management, and website optimizationefforts
In-depth experience working with Google Analytics (GA4) and other tools measuring all aspects of website visitor journeys
Project management skills with a strong service focus and ability to manage multiple projects and deliverables
Strong written and verbal communication skills, including experience developing and delivering presentations
An in-depth understanding of testing andmeasurementtechniques as it relates to experimental design and valid, repeatable results.
Understanding of brand management and its relationship to market positioning, marketing strategies, and tactical execution
Business acumen with the ability to research, analyze, and apply market, competitive, and performance insights toidentifyand support marketing opportunities
Ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation
JOIN THE JOURNEY
Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributionsdon’tjust fill a role, but fuel the growth and success of BECU?
Join us and help shape the future of digital growth, member engagement, and marketing innovation while building experiences that create value for our members and our organization.
EEO Statement:
BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.