Operational Insights Analyst

Acquired by Believe in 2023, Sentric is an independent music publisher servicing self-releasing songwriters and disrupting traditional publishing with fair, transparent deals. We recently launched Believe Music Publishing, offering premium services from publishing administration to tailored publishing deals. Together, we empower a diverse client base of artists, songwriters, record labels, and catalogue owners to collect the royalties they

deserve.

With intuitive technology and a people-first approach, we’ve built a team of over 160 publishing experts worldwide, including more than 15 Sync specialists across North America and Europe, and dedicated teams in Creative, Revenue Optimisation, Royalties, Legal, and Copyright.

Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency.

Operating in 50+ countries, with more than 2,000 employees, Believe offers a full range of services including audience development, publishing, marketing and distribution, with a tailor-made approach to fit any artist, label or publisher.

Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetise their music thanks to strategic partnerships with leading global digital service providers. With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than

800 billion streams worldwide in 2024 across all genres, and were recognised with more than 70 leading industry awards.

Believe is a simplified joint-stock company under French law. Learn more at www.believe.com

The Operational Insights Analyst will play a central role within Sentric's Operational Insights team, sitting within the Revenue Optimisation Department. This role sits at the intersection of music data analysis and data architecture: you'll maintain data structures and conceive of pipelines and models that power reporting on Royalties and Rights, while also delivering analysis tools and insight that helps drive operational efficiency. You'll work closely with the Rights, Royalties and Insights teams as both a creator of trustworthy data foundations and a translator of that data into business decisions.

Key Responsibilities

• Support revenue assurance activities by tracing discrepancies back through both source data and transformation logic.
• Partner with the Royalties, Rights and Insights teams to translate business and audit questions into robust, reusable data structures rather than one-off queries.
• Assist in tracking and following up on audit outcomes and contribute to the development and refinement of revenue assurance frameworks and methodologies.
• Working alongside senior team members, contribute to the build and maintenance of data models and transformation pipelines that convert raw rights, royalty and catalogue data into clean, analysis-ready tables in AWS and Snowflake.
• Provide input on schema design for reporting layers, applying database normalisation principles, primary/foreign key relationships and referential integrity across datasets.
• Build and maintain ETL/ELT pipelines that move data from source systems and royalty statement feeds into Snowflake, via AWS S3 and Athena.
• Write and troubleshoot SQL and Python-based transformations to process royalty and usage datasets, developing a growing focus on performance and efficiency over time.
• Build, maintain and iterate on dashboards and reports (e.g. Power BI, Tableau or Looker) on top of curated, well-modelled data.
• Evaluate and pilot AI-assisted data tooling (e.g. AI-generated reports) to accelerate insight delivery where appropriate.
• Support engineering/product teams on upstream schema or system changes, by helping to investigate and flag downstream impact on data models and reporting.
• Present findings and recommendations clearly to both technical and non-technical stakeholders.

• 2 years' experience in an analytics engineering, data analyst, or database-adjacent role, ideally within music, media or entertainment.
• Strong SQL skills, including joins, aggregations and window functions; some exposure to query optimisation and schema definition (DDL, dbt) is a plus.
• Experience interacting with cloud data warehouses (e.g. Snowflake) and cloud storage/query services (e.g. AWS S3, Athena) with experience of ETL/ELT transformations and solid understanding of database design principles.
• Familiarity with data visualisation tools such as Power BI, Tableau or Looker.
• Some knowledge of Python (e.g. pandas, boto3, or the Snowflake connector) for scripting, automation and pipeline development is a plus.
• Comfort exploring and evaluating AI-assisted data tooling for reporting and analysis is a plus.
• Certification relevant to the stack (e.g. Snowflake SnowPro Associate: Platform, AWS Certified Cloud Practitioner, or equivalent) is a plus, as is a portfolio of personal or academic projects involving SQL/Python, data modelling, or AI-assisted data tooling.
• Strong communication skills, able to translate technical data structures and pipeline logic into clear business insight.
• Highly organised with strong attention to detail, comfortable owning both data infrastructure and the analysis built on top of it.
• A genuine interest in music rights, royalties or the wider entertainment industry.

What We Offer

• The opportunity to make a real, positive difference in the music industry

• A competitive salary and benefits package

• A supportive, inclusive environment that values diversity

• Flexible, hybrid working arrangements

• Real investment in your professional development, including in how you work with modern AI tooling

SET THE TONE WITH US

Working at Believe means having individual and collective impact in a fast-growing company!

At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry.

We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us, with daily opportunities to connect with our colleagues all over the world.

We have two hearts at Believe - our People and our Artists.

We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.

ROCK THE JOB

• 25 days annual leave increasing with length of service (28 days at 3 years, 30 days at 5 years)
• 1 day off for your birthday
• 1 day off to move house each year
• Hybrid working policy
• Salary sacrifice pension with matched employer contributions up to 10%
• Life Assurance and Group Income Protection Plan
• Optional Private Medical Insurance (BIK)
• Enhanced Employee Assistance Programme
• Access to Eutelmed, a digital mental health and well-being platform offering sessions with experienced psychologists
• Tailor-made training and coaching programme

SING IN HARMONY

• Ambassador programme: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.

Believe / Believe Music Publishing / Sentric Music strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, marital or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.

This role is based in Liverpool. You must have the right to work in the UK otherwise your application will not be considered.

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