Trade Marketing & Label Manager

Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency. Operating in 50+ countries, with more than 2,000 employees, Believe covers a full range of services including audience development, publishing, marketing and distribution, with a tailor-made approach to fit any artist, label or publisher. Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers. With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards. Believe is a simplified joint-stock company under French law.

Ready to set the tone with Believe ?

A hybrid role built primarily on a Trade Marketing (EMP) function, with Label Management responsibilities attached. It centers on DSP-facing, strategic trade marketing leverage, complemented by hands-on ownership of a portfolio of label and artist accounts, notably the direct management of French-Canadian labels based in Quebec and English-Canada accounts alongside. The person bridges our release schedule, the digital platforms, and our international offices. This role requires someone based in Toronto who can move between a DSP partnership discussion and a Quebec label's release strategy in the same day, operating fluently in both official languages.

Key responsibilities

EMP Digital retail & DSP partnership

• Own relationships with key digital retailers; ensure priority releases are surfaced, pitched, and optimally merchandised across streaming and mobile.

• Drive international key-release strategy to break Canadian acts across multiple markets, in coordination with international offices.

• Develop new avenues for catalogue visibility and monetization with platform partners.

• Contribute to the conception and rollout of new marketing and promotion services for artists.

Label & artist management

• Directly manage a portfolio of label and artist accounts, to second the label lead in Quebec to manage French-Canadian labels in Quebec along with English-Canada labels: release planning, distribution strategy, revenue optimization, and day-to-day relationship ownership as primary point of contact.

• Forecast release projections and keep accounts aligned with budget.

• Monitor release and campaign performance using available tools and internal dashboards.

• Identify and nurture new talent for the pipeline (Hunter/Farmer model).

Team enablement & internal process

• Educate label managers on best practices, platform evolution, and trade marketing strategy.

• Spread best practices across the Canadian team.

• Lead weekly touchpoints with Canadian label managers; contribute to the weekly international call.

• Ensure global Trade Marketing strategy is applied locally with strong process discipline.

• Toronto-based (required).

• High level DSP expertise: deep, current command of Spotify, Apple Music, Amazon, YouTube, and Deezer, including editorial pitching, algorithmic drivers, and retail promotion across streaming and mobile.

• Experienced operator in music distribution and digital marketing.

• Bilingual (French/English), French essential: fully fluent French for direct, client-facing management of Quebec-based French-Canadian labels and coordination with Canadian Lead plus strong English for the anglo market. French is a requirement of the role, not a complement.

• Working knowledge of the Quebec market: funding bodies (FACTOR, Musicaction, SOPROQ), the francophone ecosystem, and its market dynamics.

• Network in independent English-Canada labels, with credibility across the indie ecosystem to support the anglo portion of the portfolio.

We encourage you to apply even if you do not meet all of the requirements that are listed within this job description.

Where you'll be

This role will be based out of our Toronto office and follows Believe’s U.S. hybrid model. Unless otherwise stated, employees are expected to work from their local office on designated in-office days, currently Tuesday and Wednesday each week, with reasonable flexibility for approved PTO, sick time, Company holidays, business travel, or manager-approved schedule adjustments.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive list of every activity, duty, or responsibility that are required for this job. Duties, responsibilities and activities may change at any time, with or without notice, based on business needs.

Working At Believe

Salary Transparency

Believe is committed to fair and equitable compensation practices. The base salary range for this position is $81,200-100,000. The final salary offer will be determined by a variety of factors, including the candidate’s relevant experience, specialized skills, internal equity, and specific work location. This range represents our good faith estimate at the time of posting.

Set the tone with us.

Working at Believe means having individual and collective impact in a fast-growing company!

At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry.

We have two hearts at Believe - our People and our Artists.

We believe our people are central to our mission. As part of a global company with teams across more than 50 countries, employees have the opportunity to work in a dynamic, international environment while contributing to meaningful work that supports artists, labels, and music communities around the world.

For eligible U.S. employees, Believe offers a comprehensive benefits package designed to support health, well-being, financial security, and work-life balance. Benefits may include:

• Medical, dental, and vision insurance

• Health and wellness resources, including mental health support

• 401(k) retirement plan

• Paid time off, paid holidays, and additional paid days

• Paid sick/safe time, consistent with applicable law and Company policy

• Paid parental leave for eligible employees

• Employee assistance and well-being programs

• Student loan assistance and other financial wellness resources

• Hybrid work flexibility, based on role, location, and business needs

• Learning, development, and career growth opportunities

• Opportunities to participate in employee engagement, volunteering, DEI, and sustainability initiatives

Specific benefit eligibility may vary based on employment status, location, and applicable plan or policy terms.

Equal Employment Opportunity

Believe is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees and do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, citizenship status, age, sex or gender, pregnancy, childbirth or related medical conditions, gender identity or expression, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local law.

Reasonable Accommodations

Believe is committed to providing reasonable accommodations to qualified individuals with disabilities, including applicants and employees, in accordance with applicable law. If you need a reasonable accommodation during the application or hiring process, please contact Human Resources.