Associate Manager, Business Development - Egypt & Sudan

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Location: Egypt, Cairo

• Job Summary

• Responsible for driving BIC’s business development across Egypt & Sudan, in line with the company’s growth ambitions and strategic priorities.
• Lead the execution of growth initiatives to accelerate market penetration, expand distribution, and strengthen BIC’s presence across channels and categories, with a particular focus on Flame for Life in Egypt.
• Drive the deployment of affordability strategies by optimizing portfolio architecture, pricing ladders, pack formats, and route-to-market approaches to recruit new consumers and increase category penetration.
• Work in close partnership with local distributors and key stakeholders to identify and implement innovative, scalable, and sustainable growth opportunities.
• Evaluate new market, channel, and category opportunities while building the foundations for long-term profitable growth across the cluster.
• Lead the development and execution of Joint Business Plans (JBPs) with distributors, ensuring alignment on growth priorities, distribution objectives, investments, and execution standards.
• Conduct regular trade visits, market audits, and store checks to assess execution quality, identify growth opportunities, and ensure compliance with agreed commercial priorities.
• Monitor distributor performance through structured follow-up and action plans, ensuring timely execution of key initiatives and achievement of business targets.
• Lead regular Business Reviews with distributors and key stakeholders to assess performance, identify opportunities and risks, align on corrective actions, and drive continuous business improvement.
• Build strong relationships with critical internal and external stakeholders, ensuring alignment on strategic priorities and effective execution of growth plans.

• Main Responsibilities / Tasks

Value Creation & Growth Strategy

• Define and continuously refine market-specific growth strategies aligned with BIC's long-term ambitions and strategic priorities.
• Identify key value creation levers and develop multi-year growth roadmaps with distributors.
• Lead the development and execution of Annual Joint Business Plans (JBPs), ensuring alignment on growth objectives, investments, distribution expansion, execution priorities, and resource allocation.
• Drive the deployment of affordability and accessibility strategies through optimized portfolio architecture, pricing ladders, pack-price formats, and channel-specific approaches.
• Leverage Revenue Growth Management (RGM) tools, commercial analytics, and market insights to identify and capture incremental growth opportunities.

Distributor & Business Performance Management

• Establish annual performance scorecards aligned with business priorities, strategic objectives, and key growth drivers.
• Define and implement performance-based incentive schemes and reward mechanisms to drive distributor engagement and accountability.
• Conduct regular Business Reviews with distributors and key stakeholders to assess performance, identify opportunities and risks, and agree on corrective action plans.
• Monitor distributor execution against agreed commitments, ensuring timely delivery of business objectives and commercial initiatives.

Distributor Capability & Route-to-Market Development

• Assess distributor business models and capabilities, including:
• Route-to-market effectiveness.
• Distribution coverage and network quality.
• Customer portfolio and segmentation.
• Category focus and portfolio relevance.
• Organizational structure and operational efficiency.
• Identify capability gaps and implement improvement plans to strengthen commercial effectiveness and execution standards.
• Promote BIC culture, business priorities, and best practices across distributor organizations.

Commercial Development & Execution

• Support and develop distributor sales teams through coaching, field accompaniment, training, and capability-building initiatives.
• Lead customer development initiatives and maintain strong relationships with key customers and strategic accounts.
• Ensure effective implementation of commercial and marketing plans in close collaboration with Regional Sales, Marketing, and Trade Marketing teams.
• Monitor In-Market Sales (IMS), distribution, and execution KPIs to identify opportunities and drive corrective actions.

Opportunity Identification & Market Expansion

• Identify and develop new business opportunities across channels, customers, categories, and geographies.
• Evaluate and unlock whitespace opportunities, particularly in underdeveloped channels and emerging customer segments.
• Support the assessment and development of new route-to-market options, distribution partners, and expansion opportunities.
• Recommend and implement sales and marketing initiatives, including promotions, POSM deployment, visibility programs, loyalty schemes, and customer engagement activities.
• Build and maintain an annual commercial activation calendar aligned with business objectives and market opportunities.

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• Key Performance Indicators / Key Figure:

• • In-Market Sales (IMS) & Net Sales Growth versus targets.
  • Gross Profit (GP) & Market Contribution.
  • Numeric Distribution, Market Share & Visibility achievement.
  • Distributor Scorecard Adherence & Joint Business Plan (JBP) Delivery.
  • Pricing, Revenue Growth Management & Trade Investment ROI.
  • Forecast Accuracy & DSO Performance.
  • Business Development Initiatives Delivered, including distribution expansion, whitespace opportunities, and commercial growth projects.

• Candidate Profile: Qualifications / Technical Skills

Professional Skills

• Strong commercial acumen with a proven track record of delivering business growth and achieving ambitious targets.
• Excellent negotiation, influencing, and stakeholder management skills.
• Ability to identify and capture new business opportunities across customers, channels, segments, and markets.
• Strong analytical and strategic thinking capabilities, with the ability to translate data into actionable business recommendations.
• Solid understanding of distributor management, route-to-market strategies, and commercial performance drivers.
• Results-oriented, highly organized, and capable of managing multiple priorities in a dynamic environment.
• Strong financial and business planning skills, including forecasting, budget management, and performance tracking.

Personal Skills

• Strong leadership and interpersonal skills, with the ability to influence and align diverse stakeholders around common objectives.
• Entrepreneurial mindset with a proactive approach to problem-solving and opportunity identification.
• High level of ownership, resilience, and accountability for delivering results.
• Ability to build trusted relationships with distributors, customers, and cross-functional teams.
• Excellent communication and presentation skills.
• Collaborative team player with the ability to work effectively in multicultural and matrix organizations.
• Passion for execution excellence, continuous improvement, and sustainable business growth.

• Previous / Professional Experience

• Minimum 7-10 years of progressive experience in Sales, Business Development, or Commercial roles within the FMCG industry, with a strong understanding of the Egyptian market, route-to-market dynamics, and distributor management.

• Additional Information

• Location: Egypt
• Business degree / diploma or similar, advanced degree preferred
• Speaks fluent English and Arabic; French is a plus. Knowledge of local language(s) is mandatory.
• Ready to travel intensively within the country (50% of the time)

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.