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Salary
≈ $20k – $45k per year (Estimated)
Location
In office (Johannesburg)
Seniority
Senior · 5+ years exp

Confirmed on the employer's own hiring board on Oct 17, 2026. First seen by Alion on Oct 16, 2026.

Overview
Company
Impact
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BIC

BIC is a consumer products company that makes ballpoint pens, pocket lighters and one-piece shavers sold in 3.2 million retail outlets in more than 160 countries. Its vacancies include supply planners, a senior data engineer, trade marketing managers and area sales representatives in Nigeria. The company is headquartered in Clichy, France.

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

3

JOB SUMMARY

The Sales representatives GRAPHICS will shape and develop the GRAPHICS business start-up in South Africa from its early stages.

The role transforms market opportunities for decorated iconic BIC products into sustainable growth and new revenue streams.

It builds and leads the market strategic plan, identifies and develops customers and channels, and strengthens BIC’s market position through differentiated solutions and services.

The position owns opportunity development from prospecting and deal assessment through negotiation, contracting and integration with business operations.

Working across internal teams and external stakeholders, the role builds the network, capabilities and resources required to support long-term sales and financial growth.

MAIN RESPONSIBILITIES / TASKS

Business Strategy & Market Development

  • Build the strategic plan for the GRAPHICS business in South Africa, grounded in market, competitor and customer knowledge.
  • Define initiatives, solutions and services that improve BIC’s market position and generate sustainable sales and financial growth.
  • Identify trendsetter ideas by researching industries, events and potential key players to develop new channels and increase market share.
  • Identify and co-create innovative merchandising and souvenir-related opportunities tailored to customer segments and market channels.

Customer Acquisition & Opportunity Development

  • Identify potential customers and decision-makers, build customer development plans and lead their implementation.
  • Prospect for partners and customers, discover needs and convert opportunities into a qualified business pipeline.
  • Screen potential deals by assessing market strategy, requirements, commercial potential and financial attractiveness.

Deal Leadership & Commercial Execution

  • Close new business by coordinating requirements, developing and negotiating contracts, and integrating commitments with business operations.
  • Lead sales planning and execution with a customer-centric, service-oriented approach.

Network, Organization & Capability Building

  • Build a strong external network that generates valuable contacts and creates new business opportunities.
  • Assess business needs and develop the strategic plans, team and capabilities required to support growth, leveraging existing organization and resources.

Cross-functional Collaboration

  • Develop and maintain strong relationships across internal teams and external stakeholders to achieve business goals.
  • Coordinate the functions required to develop solutions, evaluate opportunities, close deals and support business growth.
  • Share market, customer and competitor insights to align stakeholders and accelerate decision-making.
  • Act with an entrepreneurial mindset, learning agility and curiosity in a dynamic start-up environment.

Key Performance Indicators / Key Figures

  • Net Sales / Volumes / Gross Profit versus the approved GRAPHICS strategic plan.
  • Qualified opportunity pipeline, conversion rate and value of business closed.
  • Number and quality of new customers, partners and decision-maker relationships developed.
  • Development of new channels and contribution to market penetration and market position.
  • Timely implementation of customer plans, contracts and cross-functional business requirements.

Qualifications and Experience

  • Bachelor’s or Master’s degree in Business Administration, Sales, Marketing, International Business, Engineering or equivalent.
  • Min 5 years of Demonstrated experience in business development, prospecting, strategic planning and sales execution.
  • Knowledge and/or experience in decorating techniques is an asset.
  • English
  • MS Excel, MS PowerPoint, CRM
  • Strong understanding of markets, customers, competitors, industry events and potential key players; ability to assess the commercial and financial attractiveness of opportunities.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.

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