Growth Lead - Argentina

Requirements

• Manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met.

• Work with global marketing to localize relevant campaigns in service of user growth.

• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.

• Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns.

• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.

• Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences.

• Grow our user base and increase awareness of the brand in fun, creative and informative ways.

• Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience.

• Manage new media partnerships end-to-end to drive measurable growth.

• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.

• Help shape the brand in Argentina.

Requirements

• Fluency in Spanish and English is a must.

• Minimum 5 years of relevant marketing experience, preferably in a fast paced industry.

• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done.

• Must have a strong interest and knowledge in crypto/blockchain/technology.

• Must be able to work independently.

• A university degree relating to Marketing is a plus.

• Strong coordination skills and strategic mindset for marketing.

• Familiarity with online and offline marketing avenues such as social media, community management, and event management.

• Proven experience in growing and managing user base.