Marketing Manager – Events & Community (Australia)

Role Overview

We are looking for a hands-on, entrepreneurial Marketing Manager to lead events and community growth in Australia.

This role is critical in rebuilding brand trust, local presence, and grassroots engagement for Binance in Australia. You will design and execute high-impact, compliant, and culturally relevant experiences that bring the brand closer to users - from intimate community meetups to large-scale activations.

You are someone who understands that in today’s environment, community = credibility, and every touchpoint matters.

Responsibilities:

Event Strategy & Execution

• Plan and execute end-to-end events:

• Community meetups

• Educational workshops (Crypto 101, investing basics)

• Partner activations

• Pop-ups / experiential campaigns

• Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting

• Ensure all events are fully compliant with local regulations and internal policies

• Develop “low-hype, high-trust” event formats aligned with current market sensitivity

Community Building & Engagement

• Build and nurture a loyal local community (online + offline)

• Identify and manage key community leaders / micro-KOLs

• Create programs that encourage organic advocacy (not just incentives)

• Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency

Brand & Reputation Rebuild (Critical)

• Translate global brand into locally relevant, trust-driven messaging

• Lead initiatives that position Binance as:

• Responsible

• Compliant

• User-first

• Partner with PR to ensure alignment between events, messaging, and media narrative

4. Partnerships & Local Collaborations

• Identify and execute partnerships with:

• Universities

• Web3 communities

• Finance / investment groups

• Lifestyle / culture spaces (cafés, co-working, etc.)

• Build credible local alliances to strengthen brand perception

Performance Tracking & Optimization

• Track key metrics:

• Event attendance & conversion (KYC, activation)

• Community growth & engagement

• Cost per acquisition (where applicable)

• Continuously refine formats based on what actually works locally

Requirements:

Experience

• 4-7+ years in events, community, or brand marketing

• Experience in Australia market is a must

• Background in crypto, fintech, or startup environment preferred

• Proven track record of executing high-quality, well-attended events

Skills & Mindset

• Execution-first: You get things done, not just plan

• Strong understanding of Australian culture and audience behavior

• Ability to operate in a highly regulated, sensitive environment

• Excellent stakeholder management (agencies, vendors, partners)

• Comfortable working in a lean / rebuilding team setup

Personality Fit (Important)

• Grounded, practical, and not hype-driven

• High ownership - acts like a local market owner

• Strong judgment on whatnot to do (especially in current climate)

• Able to balance global brand vs local nuance