Brand Manager

Why Birdman

Birdman is one of Mexico's fastest-growing consumer brands, redefining performance and wellness through innovation, authenticity, and sustainability. Mexico is our home and HQ, the birthplace of Birdman and the epicenter of our global brand vision. We're evolving our marketing into a true engine of value creation, building a brand-led model where brand management is the core from which every other discipline deploys.

Role Overview

As Brand Manager, you will support the strategy and execution of the brand(s) under your responsibility, translating consumer understanding, market dynamics, and portfolio priorities into actionable annual plans (AOP). You'll work closely with the marketing leadership team to bring the brand's communication architecture, innovation pipeline, and demand generation plans to life.

You'll help ensure the brand wins in the market today while contributing to the platforms that build long-term equity, partnering closely with Birdman Studio, Insights, Activation, Performance, and Commercial.

What you'll own:

• Brand P&L support: Help manage the P&L of your brand or segment, tracking net revenue, gross margin, and contribution, and helping optimize A&P spend efficiency
• Brand plan execution: Execute the AOP, translating brand strategy into concrete initiatives and tracking their performance
• Portfolio support: Provide input on portfolio architecture and price-pack architecture (OBPPC)
• Innovation execution: Support the innovation pipeline, from concept through launch and post-launch tracking
• Communication & creative execution: Develop briefs and follow through on creative execution alongside Birdman Studio
• Demand generation: Partner with Sales, Trade Marketing, Ecommerce, and Performance to convert brand strategy into sell-out and market-share results
• Insight-driven decisions: Work with Consumer & Market Insights to ground decisions in real consumer understanding

Requirements

Must-Have Requirements

• 3-5 years of experience in Brand / Marketing Management in mass-consumer (FMCG/CPG) companies
• Experience tracking or supporting a brand's P&L in the Mexican market
• Experience participating in innovation pipelines, communication development, and demand generation
• Strong strategic thinking, able to translate an AOP into executable initiatives
• Cross-functional collaboration with Sales, Trade, Ecommerce, and Performance
• Proficiency in Excel, PowerPoint, and data visualization tools (Power BI / Tableau)
• Advanced English (C1)
• Willingness to work on-site in Guadalajara (relocation required if not currently based there)
• Bachelor's degree in Marketing, Business Administration, Finance, Industrial Engineering, or a related field

Nice-to-Have Requirements

• Brand management experience at a top-tier CPG company (Danone, PepsiCo, Unilever, P&G, Mars, Kellogg's, Pernod Ricard, Diageo, Ferrero, Campari)
• Experience with price-pack architecture (OBPPC) and portfolio segmentation
• Background in wellness, natural/organic, or food & beverage categories

Benefits

Birdman is on a roll!

We're a fast-growing plant-based food company, dedicated to making healthier, sustainable, and cruelty-free food choices a breeze. With our mouthwatering and nourishing plant-based products, we're winning over the hearts (and taste buds) of customers everywhere.

Get ready, because the global plant-based revolution is just getting started and it's going to be epic! We're on the lookout for the absolute best talent to help us fulfill our promise, expand our reach, and have a massive impact on the planet and people's lives.

Join us and let's create some plant-powered magic together!