Lead - Salesforce Data 360 & Agentforce

Area(s) of responsibility

Empowered By Innovation

Birlasoft, a global leader at the forefront of Cloud, AI, and Digital technologies, seamlessly blends domain expertise with enterprise solutions. The company’s consultative and design-thinking approach empowers societies worldwide, enhancing the efficiency and productivity of businesses. As part of the multibillion-dollar diversified CKA Birla Group, Birlasoft with its 12,000+ professionals, is committed to continuing the Group’s 170-year heritage of building sustainable communities.

Job Title / Position: Salesforce Data Cloud

Experience: 4 - 6 years

Location: Bengaluru / Pune / Noida

Job Description

· Education: Bachelor’s degree in computer science, Information Technology, Marketing, or a related field.

· 4+ years of experience in a hands-on technical/development role.

· Marketing Cloud Expertise: In-depth knowledge of Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.

· Data Cloud Expertise: Strong understanding of Salesforce Data Cloud (CDP), data integration, data modeling, and data management practices.

· Technical Skills: Proficiency in Salesforce development tools, including Apex, Visualforce, Lightning components, SQL, and AMPscript.

· Knowledge of all phases of software development including requirement, analysis, design, configuration, testing, debugging, implementation, and support.

· Experience in source control tool like Git

· Problem-Solving: Excellent analytical and problem-solving skills with the ability to troubleshoot and resolve complex technical issues.

· Communication: Strong communication skills, both written and verbal, with the ability to work effectively in a collaborative team environment.

· Attention to Detail: High attention to detail and accuracy in developing and customizing solutions.

Preferred Qualifications:

· Salesforce Certifications: Salesforce Marketing Cloud Developer, Salesforce Data Cloud certifications, or other relevant Salesforce certifications.

Job Responsibilities

· Marketing Cloud Development: Design and implement marketing automation workflows, email campaigns, customer journeys, and other Marketing Cloud functionalities.

· Data Cloud Solutions: Develop and manage data integrations, data modeling, and data pipelines using Salesforce Data Cloud (formerly known as Salesforce CDP).

· Customization: Customize Salesforce Marketing Cloud and Data Cloud components, including AMPscript, SQL queries, and API integrations to meet business needs.

· Integration: Integrate Marketing Cloud and Data Cloud with other Salesforce modules and third-party systems to ensure seamless data flow and functionality.

· Direct involvement and/or oversight of developing business requirements, specifications, process flows, application design, application configuration and testing.

· Work on new development initiatives, as well as bug fixes and enhancements of the existing SFDC solutions.

· Reporting and Analytics: Create and maintain reports and dashboards to provide insights into marketing performance and data trends.

· Testing and Optimization: Conduct thorough testing of Marketing Cloud campaigns and Data Cloud processes; optimize solutions for performance and scalability.

· Collaboration: Work closely with marketing teams, data analysts, and other stakeholders to understand requirements and deliver solutions that align with business goals.

· Release and Environment Management including sandbox usage planning, metadata and data migration, environment comparisons and version control.