Product Marketing Manager

About us

Bitget Wallet is the non-custodial crypto wallet designed to make crypto simple and secure for everyone. With over 80 million users, we bring together a full suite of crypto services, including swaps, market insights, staking, rewards, DApp exploration, and payment solutions. Supporting 130+ blockchains and millions of tokens, Bitget Wallet enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges. Backed by a $300+ million user protection fund, it ensures the highest level of security for users' assets.

Responsibilities

• Trend-Driven Campaigns: Track on-chain narratives daily across memecoins, new chains, launchpads, and RWA, as well as macro events such as FOMC meetings and earnings reports. Help assess and tier trends, and quickly turn them into executable campaigns.
• Platform-Level Campaigns: Own the planning and execution of holiday campaigns (Thanksgiving, Black Friday, Christmas, year-end, etc.) and recurring campaigns. Monitor competitor activity and quickly develop campaign strategies in response.
• Campaign Planning & Budgeting: Independently define campaign objectives, core metrics, mechanics (trading competitions, leaderboards, rebates, holding rewards, points, etc.), budgets, timelines, and anti-abuse risk controls. Plan ahead for converting and retaining users after the campaign ends. Before launch, ensure the end-to-end trading flow runs smoothly, including regional availability, campaign entry points, product functionality, and liquidity.
• Cross-Functional Collaboration & Distribution: Coordinate with product and engineering, design, content, operations, risk control, customer support, and other teams to drive efficient campaign delivery. Partner with the in-app traffic and regional teams to build comprehensive distribution plans (channel × timing × creative × link). These plans cover in-app placements, push notifications, social media, community groups, KOLs, and seeding campaigns.
• Post-Campaign Analysis & Playbooks: Focus on quality metrics such as qualified traders and new-user retention, rather than trading volume alone. Use data analysis to evaluate campaign ROI and user quality, continuously build reusable campaign templates, and feed optimization requests back to the product team.

Requirements

• 2-4 years of experience in campaign operations, user growth, or marketing, including at least 1 year in the crypto industry; familiar with exchanges, wallets, DEXs, trading bots, or other on-chain trading products.
• Hands-on, end-to-end experience in campaign planning and execution; able to present 2-3 independently owned campaign case studies. Each should cover the full cycle, from strategy and budgeting to execution and post-campaign review, with supporting budget and performance data.
• Meticulous and detail-oriented, with strong execution skills and a high sense of ownership; able to stay on top of details at every stage to ensure smooth campaign launches.
• Strong ROI mindset and data analysis skills; able to model budgets before launch and evaluate actual performance through post-campaign data reviews.
• Passionate about memes and on-chain trading, with first-hand trading experience; closely follows market narratives and community discussions on Crypto Twitter (X), Telegram, and other channels.
• Comfortable with the fast pace of the crypto market; able to respond to trends the same day and execute quickly, and available to work weekends when needed.
• Strong cross-functional communication and resource coordination skills, with the ability to drive projects forward; fluent in Mandarin Chinese, with professional working proficiency in English.

Preferred Qualifications

• Experience designing campaign mechanics such as trading competitions, leaderboards, points programs, and rebates; familiar with anti-abuse and anti-Sybil safeguards.
• Hands-on experience planning and running campaigns across multiple regional markets, such as Southeast Asia, Europe, and North America.

If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!

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