Marketing Manager

Job Description - Marketing Manager @Bloom Credit

About Bloom Credit

Founded in 2016, Bloom Credit simplifies and modernizes credit data access and furnishment for financial institutions, fintechs, and data partners. Our mission is simple: 

Build credit where credit is due. 

Through our cutting-edge financial data infrastructure and our flagship product, Bloom+, we empower organizations to leverage accurate, inclusive consumer financial data in real time. By enabling "credit-building checking," we help our clients grow their deposits and expand credit access to the 100 million "thin-file" or credit-invisible consumers across the United States. 

Role Summary

We are looking for a high-energy, execution-oriented Marketing Manager with 1-3 years of experience to join our growing team. Reporting directly to our leadership, you will be the primary engine driving our multi-channel marketing tactics across B2B, B2B2C, and B2B2B environments. 

This is an execution-heavy role perfect for a SaaS marketer who loves to build. You will own the day-to-day deployment of our Account-Based Marketing (ABM) strategy targeting Credit Unions and Regional Banks, manage our content and sales enablement pipelines, and keep our digital ecosystem running smoothly. You'll be Bloom's first in-house marketing hire - which means you'll have a lot of ownership on day-to-day execution. You'll partner with our fractional CMO on strategy, but the results are yours to run. This is the role for someone who's ready to build our marketing function from the ground up. If you are a self-starter who excels at turning strategic goals into operational reality, we want to hear from you. 

Required Technical Skills & Qualifications

• Experience: 1-3 years of professional B2B marketing experience, ideally within a fast-growing B2B SaaS, fintech, or financial services environment.
• CRM & Automation: Hands-on proficiency with HubSpot CRM, including setting up workflows, managing lead lists, and tracking lifecycle stages. 
• ABM & Sales Enablement Tools: Familiarity or direct experience with intent and prospecting tools like LinkedIn Sales Navigator, Bombora, or FI Navigator is highly preferred. 
• Event planning/Execution: Experience executing Trade show booths, events, creating and managing collateral material and SWAG, managing trade show budgets
• Digital & Analytics: Experience managing corporate social channels (specifically LinkedIn), basic SEO/PPC optimization principles, and tracking conversion goals via platforms like Google Analytics. 
• Managing Content: Experience creating and maintaining a shared marketing asset library and responding to internal requests for collateral, links, and materials (e.g. Google Drive assets)
• Basic design proficiency (Canva, Figma, or PowerPoint) to quickly update brand-aligned decks, one-sheets, and client-facing toolkits. 
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Key Tasks

• Assisting with social media post creation and coordinating team notification
• Event execution - collateral material, working with event organizer, shipping materials, creating business cards, etc. Coordinate booth setups and promotional campaigns for major annual industry events like Money 20/20, GAC, and MDC conferences
• Sourcing news items for the monthly newsletter and for social media posts 
• Assisting with the management of HubSpot data hygiene, including suppression/removal requests
• Assisting with the tracking of content and campaign items through review and approval, following up with stakeholders to keep deliverables on schedule 
• Assist with the tracking of competitor postings on social media 
• Tracking the marketing budget - matching expenses/receipts with budgeted line items pulling/processing receipts and expense reconciliation with Bloom Credit Finance 
• Own the updates and maintenance of the shared marketing asset library which includes all product collateral, including one-sheets, presentation decks, custom sales decks, video links and infographics for Bloom+, Data Access, and Furnishment. Respond to internal requests for changes/additions.
• Manage and distribute the "Bloom+ In-a-Box" (or "Sign up in a box") turnkey marketing toolkits to help Credit Unions and fintech partners drive end-consumer adoption. 
• Manage distribution of Credit Champions merchandise with Credit Unions and Banks.
• Provide logistical support for virtual roundtables and webinars.  
• Track, analyze, and report weekly on core marketing metrics, including website sessions, traffic channels (organic vs. direct), and form submissions to ensure alignment with overall ARR goals.