Senior Data Analyst, Marketing

Job Description

About the role

As a Senior Data Analyst in the Global Marketing team, you’ll be responsible for making sure we’re making the best decisions. You'll work closely with our teams to measure the impact of millions of advertising euros and billions of marketing communication touchpoints, to identify tactics and strategies that have the highest incremental performance, and to recommend to our global and local teams serving the 30+ countries the best ways to spend their time and budgets.

We're looking for someone who proactively identifies problems before they're assigned, owns the analytical agenda end-to-end, and brings structure and direction to the teams they work with. You'll need the confidence to productively challenge senior stakeholders to set priorities, not just respond to them. In your job, you'll be working closely with our marketing and business management teams as well as our industry partners (Google, Meta, TikTok, etc.)

Main tasks and responsibilities:

• Conduct in-depth analyses of marketing investments to recommend optimal budget allocations across channels, markets, and specific campaigns, following existing frameworks.
• Develop incrementality testing roadmaps across paid and owned channels (emails, push etc.) together with channel owners across Rider and Driver user types.
• Design data-driven operational playbooks and strategic frameworks that lead to a step change in marketing performance at scale.
• Collaborate with marketing specialists and managers to independently design and analyse A/B tests for marketing communication initiatives.
• Provide analytical insights and recommendations to marketing teams and leadership to support day-to-day operations, business reviews, and strategic decision-making.
• Proactively surface problems and opportunities that stakeholders haven't yet identified, bringing your own analytical agenda to the team, not just responding to requests.

Requirements

• You hold a Bachelor’s or Master’s degree in Mathematics, Economics, Computer Science, Statistics, Business, Information Management, or another quantitative discipline, providing a strong foundation for data-driven decision-making.
• You have 4+ years experience working with large-scale datasets and solving real-world business problems through analytical thinking and data exploration.
• You have successfully owned and delivered analytical projects in collaboration with cross-functional teams, driving impact from problem definition through implementation.
• You possess strong SQL skills and solid proficiency in Python or R, using them to analyse data, automate workflows, and uncover actionable business insights.
• You are proficient in at least one BI platform such as Looker, Tableau, Power BI, Qlik, Data Studio, or Metabase, with a strong eye for effective data visualisation and storytelling.
• You have a solid understanding of statistics, experimentation, and A/B testing, paired with excellent communication skills that enable you to translate complex findings into clear recommendations for stakeholders at all levels.
• You have a natural leadership instinct, you bring structure to ambiguous situations, are strong in your stance, and can influence decisions without formal authority. This could come from professional experience or from any context where you've led people or initiatives.

Company offers

• Accelerate your professional growth with unique career opportunities.
• Enjoy a rewarding salary and stock options, knowing that as Bolt succeeds, so do you.
• Take care of your physical and mental health with our wellness perks.
• Celebrate 5 years at Bolt with a 1-month paid sabbatical to recharge.
• Connect with colleagues at annual company events and smaller team gatherings.
• Balance flexibility and in-person collaboration with our hybrid model, including at least 12 monthly in-office days.