Assistant Marketing Manager
Confirmed on the employer's own hiring board on Nov 2, 2026. First seen by Alion on Oct 16, 2026. Boots scores A on the Alion truth index.
Overview of the role:
Reporting to the Marketing Manager for Healthcare & Seasonal, in this fast paced and exciting role, the successful candidate will be responsible for the planning and execution of innovative marketing and PR campaigns to support our Seasonal categories (Christmas, Summer and other commercial seasonal events), along with supporting the in store marketing plan (all promotional materials in stores)
Your Responsibilities:
- Working with our media agency to plan and deliver ATL communications in line with campaigns to support the Irish business across Seasonal (Christmas and Summer predominately)
- Working with our PR agency to manage and plan PR campaigns to support the development and growth of the Ireland business and deliver excellent media coverage across the Seasonal campaigns.
- Working closely with the commercial team to maximise opportunities in Ireland, including the execution of content on healthcare digital screens.
- Lead the planning of in store marketing (supporting wider ISM team) across the entire ROI business / all categories, ensuring alignment with business / trading objectives, consistency and accuracy in messaging.
- Working in partnership with the Assistant Marketing Manager for Health and Pharmacy on total planning, budgeting, prioritisation, and supporting one another as workload requires.
- Weekly and monthly reporting on all campaigns to share with internal teams and stakeholders.
- Working with Boots UK seasonal and ISM teams to maximise opportunities in Ireland and ensure integration and alignment of plans.
- Responsible for managing and implementation of campaigns for our digital channels in conjunction with our media agency and commercial team.
Educated to degree level (Marketing degree favourable) with;
- Minimum of 2-3 years marketing or PR experience required, preferably within a health & beauty retail business
- Preferred knowledge of retail landscape and Value/ Seasonal marketing
- Proven track record of delivering successful marketing campaigns
- Ability to demonstrate genuine interest in the retail industry
- Excellent analytical, communication and presentation skills
- A highly organised, adaptable and motivated approach
- A high level of initiative and a clear focus on delivering results
- Ability to work well with a number of cross functional, international teams
- Ability to make data driven decisions and recommendations
- Business evaluation/reporting in a timely manner
- Interest and knowledge of Irish Influencers
- Flexibility to travel within Ireland and to UK when required
We're always looking for people who care; people who go the extra mile to change things for the better. You'll be joining a company that is evolving and always looking to improve. We foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we can change for the better.
What's Next?
A member of the Resourcing Team will be in touch with you regarding your application should you be progressing to interview.
We are always open to discussing possible flexible working options and what this may look like for you. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to enable you to be at your best.
Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots Ireland and may not be accurate.