Senior Director, Marketing Technology

We are seeking an experienced Competency Leader with deep technical expertise in Adobe platforms to join our growing Modern Business Platforms practice. Positioned to ensure a seamless transition from pre-sales through delivery, this role serves as a trusted advisor to clients and Adobe partners, with a primary focus on optimizing customer experiences and marketing strategies through the Adobe Experience Platform (particularly Real-Time CDP)and the newer Adobe CX Enterprise solution. A strong understanding of broader data, marketing, and AI technologies to design scalable architectures and strategies for successful platform implementations and launches is critical to success.

The Competency Leader partners with client service and business development teams to identify and expand account opportunities, creating solutions that maximize customer value through Adobe platforms. This role is also central to shaping how clients think about and adopt AI-powered capabilities - from Adobe's native AI tooling to broader agentic and generative AI patterns that integrate with and extend the platform's value. This high-visibility role supports partnerships with Adobe and other platforms to foster innovation, drive product adoption, achieve company certifications, and influence product roadmaps.

Information Security Responsibilities

• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Role & Responsibilities

• Serve as a platform expert in Adobe Experience Platform Real-Time CDP and other products (CJA, Target, AJO,Adobe CX Enterprise).

• Maintain subject matter expertise as platforms evolve - with particular emphasis on Adobe's expanding AI capabilities - including leading development of playbooks and documentation for scaling solutions

• Build out accelerators and features aimed at creating efficiencies leading to strong customer value realization and/or optimizations, including AI-assisted workflows and prompt-driven tooling that accelerate pre-sales and delivery cycles.

• Collaborate with platform partners on product roadmap advisory, feature exploration and development, and integration solutions and approaches

• Drive achievement and maintenance of Adobe platform certifications across the competency, in support of company partnership goals

• Advise clients on AI enablement strategies within the Adobe ecosystem

• Guide clients in evaluating and adopting Adobe's AI-native capabilities, including AI-assisted segmentation, predictive scoring, and generative content workflows (GenStudio, Firefly Services), as well as Adobe's Brand Intelligence engine.

• Identify opportunities to layer agentic AI patterns, including MCP-based integrations and orchestrated AI workflows, onto existing Adobe platform investments.

• Serve as a credible voice on the distinction between platform-native AI capabilities and strategic AI augmentation, helping clients sequence adoption appropriately

• Partner with client service and business development to support pitches and follow-on client work

• Strategize, architect, and create approaches for scalable, tailored CDP implementations

• Present and articulate subject matter expertise through compelling client presentations

• Own or co-own SOW creation and commercial framing for AEP/RTCDP and CJA engagements; collaborate on multi-solution and multi-platform solutioning and scoping

• Lead customer-facing workshops, demos, and hands-on labs, including AI capability showcases and proof-of-concept engagements.

• Ensure continuity from solution through delivery

• Own handoff protocols between pre-sales and delivery teams, maintaining solution integrity and client confidence through project kickoff

• Remain engaged as a strategic resource during early delivery phases to resolve ambiguity, validate architectural decisions, and support scope management

• Provide deep domain expertise in client business, technology stack, and data infrastructure - spanning CDP, content supply chain (AEM), and adjacent platforms - complemented by a wide-ranging knowledge base in digital marketing and applied AI

Preferred Qualifications

• 10+ years of experience creating customer data and marketing technology solutions

• 3+ years of experience at a digital-first, global delivery agency/consultancy

• Strong consultative and client-facing skills

• Hands-on experience with Adobe Experience Platform RTCDP, including creating schemas, ingesting data from a variety of sources, configuring identity resolution, and connecting destinations for activation

• Familiarity with AEP's AI/ML capabilities, including Customer AI (propensity and churn models), Attribution AI, and the AEP AI Assistant

• Familiarity with Adobe CX Enterprise and Agent Orchestrator, including Agent Composer, Brand and Concierge.

• Hands-on experience with Adobe Tags (formerly “Launch”) and AEP WebSDK implementation

• Working knowledge of the entire Adobe Experience Platform range of products (RTCDP, CJA, AJO, Mix Modeler) and related platforms (such as Target; familiarity with GenStudio, Firefly Services, AEM, and Workfront a plus).

• Strong understanding of customer data platforms and the modern data infrastructure, such as Snowflake, Amazon Redshift, Google BigQuery, etc.

• Understanding of generative AI and agentic AI concepts, including prompt engineering, RAG architectures, MCP integrations, and AI orchestration patterns - sufficient to advise clients and position solutions credibly.

• Adobe Experience Platform certification (RTCDP or equivalent) strongly preferred; commitment to maintaining certifications as platforms evolve expected

• Self-driven; the ability to work independently, define a way forward, and solve problems with limited direction; proven capacity to drive results in an evolving and complex organization

• Strong communicator with all levels of leadership, management, and staff to achieve desired outcomes and build strong alliances and relationships

• Outstanding executive presence, presentation, and negotiation skills; the ability to inspire, engage, partner with, and influence senior leadership

• Excellent verbal and written communication skills

• Digitally savvy and well-informed on innovations, trends, and technologies - especially the intersection of AI and marketing technology

• Degree in Computer Science, Data Science, Analytics, or related field, or equivalent work experience preferred