Product Marketing Manager

Product Marketing Manager

Location: Lagos

Employment Type: Remote

About Breet

Breet is a crypto payment platform that makes crypto spendable for individuals and businesses across Africa.

We're looking for a highly analytical and commercially minded Product Marketing Manager to sit at the intersection of Product and Growth.

This role goes beyond traditional product marketing. You'll be responsible for understanding how users interact with Breet's products, interpreting data across different customer touchpoints, identifying opportunities for improvement, and translating insights into actionable strategies.

You'll work closely with the Product and Growth teams to understand user behaviour, identify friction points across the customer journey, and improve product adoption.

We need someone who doesn't just look at numbers but understands what they mean, identifies problems, and knows how to turn insights into action.

What You'll Do

As our Product Marketing Manager, you'll use product analytics, customer insights and behavioural marketing strategies to improve user engagement, product adoption, conversion and retention.

You shall perform the following duties:

a) Product Analytics & User Behaviour

• Analyse user journeys, conversion funnels, activation, retention, engagement, and transaction behaviour.
• Use product analytics tools to understand how users interact with Breet's products and features.
• Identify drop-off points, friction areas, and behavioural patterns affecting product adoption and usage.
• Develop actionable recommendations from product data to improve user experience and business performance.
• Monitor feature adoption and evaluate the impact of product changes.

b) Customer Lifecycle & Behavioural Marketing

• Work with Growth to develop data-driven strategies across the customer lifecycle and behaviour.
• Segment users based on behaviour, transaction history, engagement, and product usage.
• Build automated customer journeys using behavioural triggers, segmentation, and targeted communication.
• Identify opportunities to improve first transactions, increase transaction frequency, re-engage inactive users, and improve retention.
• Use customer insights to improve the timing, relevance, and effectiveness of marketing communications.

c) Product & Growth Alignment

• Serve as the bridge between Product and Growth, ensuring both teams understand user behaviour, customer needs, and product performance.
• Work with Product to identify usability issues, feature adoption gaps, and opportunities for product improvements.

d) Reporting, Experimentation & Optimisation

• Build and maintain dashboards to track product performance.
• Establish tracking processes for important customer journey and product metrics.
• Measure the impact of product changes and marketing initiatives using relevant data.
• Provide regular reports with actionable insights, recommendations, and opportunities for improvement.

e) Customer & Market Intelligence

• Share insights that can inform product development, marketing strategy, and business decisions.

What We're Looking For

We're looking for someone who is naturally curious about data and user behaviour. You should be comfortable moving between data analysis and product discussions, identifying opportunities for improvement and translating insights into strategies that drive measurable results.

You should have:

• 4+ years of experience in Product Marketing, Product Analytics, or a related role.
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable recommendations.
• Hands-on proficiency in PostHog, Mixpanel, and Customer.io.
• Strong understanding of customer journeys, conversion funnels, user segmentation, activation, and retention.
• Experience building behavioural marketing campaigns and automated customer journeys.
• Understanding of experimentation, A/B testing, and performance measurement.
• Ability to work across Product, Engineering, and Growth teams.
• Experience in fintech, SaaS, crypto, or technology companies is an advantage.

Tools & Technical Proficiency

Hands-on experience with product analytics and customer engagement platforms is a core requirement.

Candidates should have practical experience using:

• PostHog: User behaviour, funnels, retention, feature adoption, and product analytics.
• Mixpanel: Product usage, user segmentation, conversion funnels, and cohort analysis.
• Customer.io: Customer segmentation, behavioural automation, lifecycle marketing, and targeted communications.

Experience with Amplitude, Segment, or similar platforms is an added advantage.

Candidates must be able to independently use these tools to investigate user behaviour, identify opportunities, build customer journeys, and measure performance. Familiarity with the tools alone is not sufficient.

What Success Looks Like

You understand that product marketing is not just about communicating product features. It's about understanding how people use a product, identifying what prevents them from getting value, and finding ways to improve their experience.

You should be able to identify a problem using PostHog or Mixpanel, work with Product to address it, and use Customer.io to develop strategies that improve user engagement and conversion.

You can interpret user behaviour, build meaningful customer journeys, and use data to make informed recommendations that improve activation, transaction frequency and retention.

You're comfortable moving between data analysis and product discussions, taking ownership of opportunities and turning insights into measurable improvements.

Nice to Have

• Experience working in fintech, SaaS, cryptocurrency, Web3, or technology.
• Experience using Amplitude, Segment, or similar product analytics platforms.
• Familiarity with crypto payments, stablecoins, and digital payment products.
• Experience working with cross-functional Product and Growth teams.

Why Join Breet?

At Breet, you'll have the opportunity to influence how customers discover, interact with, and get value from innovative crypto payment solutions. You'll work closely with Product and Growth teams, use data to shape product experiences, and contribute to making crypto more useful and accessible across Africa.

Here's what you can expect:

• Competitive salary
• Flexible remote work
• 13th Month Bonus
• Health insurance
• Learning and development support
• Annual leave and wellness benefits
• Opportunity to influence products used across multiple markets
• A collaborative culture where ownership is encouraged

Ready to Build with Us?

If you're passionate about understanding user behaviour, working with data, and turning product insights into strategies that drive engagement and growth, we'd love to hear from you.

• Apply here: https://shaded-catcher-9e7.notion.site/91e386f84705834e8f4f0113a5fe6f73?pvs=105

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