Associate Director, Omnichannel Analytics

Mavericks Wanted  

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on 

In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible.  

Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation-including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work. 

What You'll Do

We are seeking a strategic and data-driven Associate Director of Omnichannel Analytics to deliver measurement, advanced analyses, optimization, and actionable insights for our promotional and digital initiatives.

The Associate Director will conduct omnichannel analyses across HCP and patient audiences, spanning marketing activities, media, and field-based promotions. This role will partner closely with stakeholders in Marketing, Commercial Analytics, IT, and external vendors to translate complex customer data into clear findings and recommendations that improve channel performance, customer activation, and ongoing optimization.

In the rare disease space-where audiences are small, journeys are complex, and impact is profound-this role is critical to ensuring that every interaction is meaningful, compliant, and effective and efficient.

Responsibilities

Analytics Delivery and Partnership

• Conduct recurring and ad hoc omnichannel analyses aligned with business objectives, translating complex data into actionable insights and recommendations.
• Develop measurement approaches and analytical specifications across products, including KPI definitions, data requirements, data-quality checks, and clear communication of findings to Marketing and Commercial Analytics stakeholders.
• Analyze customer behavior, engagement, and exposure to identify and characterize key customer segments. Apply quantitative methods to assess targeting, channel mix, and message performance across customer journeys.
• Apply advanced analytics techniques, including attribution modeling, multi-channel mix modeling, and predictive analytics, to optimize marketing investments. Assess current and future audience models for use across channels.
• Partner with Marketing, Commercial Analytics, and external vendors to explore next-best-action and AI-driven personalization opportunities.

Digital Performance Measurement & Optimization

• Conduct end-to-end measurement of digital marketing performance across channels, including websites, paid media (digital and non-digital), email/CRM, social, and programmatic campaigns.
• Analyze HCP and patient exposure and engagement journeys to identify opportunities for optimization and development of future initiatives.
• Develop dashboards and reporting frameworks that provide clear, real-time visibility into performance.

Data Integration & Technology Enablement

• Collaborate with IT to ensure seamless integration of digital data sources (web analytics, CRM, media platforms, consented patient data).
• Ensure accuracy, consistency, and governance of digital data across platforms.
• Use and help enhance digital analytics tools and technologies to support reliable measurement and analysis.
• Assess marketing data sources across products for coverage, quality, usability, and analytical value; identify gaps and recommend practical improvements.

Where You'll Work

This is a hybrid role and requires in-office collaboration 3x per week in our San Francisco and Palo Alto offices.

Who You Are

• Bachelor’s degree in a quantitative field (e.g., Statistics, Economics, Data Science, Engineering); advanced degree (MBA, MS, PhD) preferred.
• 7+ years of experience in analytics, with a strong focus on digital or omnichannel analytics, preferably in the pharmaceutical/biotech industry.
• Solid understanding of advanced statistical measurement and analytics techniques, including familiarity with data mining and exploratory analytics tools such as SQL, R or Python
• Expertise in omnichannel analytics, marketing performance measurement, and customer journey analytics, including measuring, mining, and generating insights from digital customer engagement data within all digital channels.
• Experience in rare disease, specialty therapeutics, or highly targeted patient populations strongly preferred.
• Experience with CRM systems (e.g., Veeva) and digital marketing platforms.
• Experience with daily use of a/b testing platforms (e.g. Optimizely).
• Proven ability to collaborate with senior stakeholders and translate analytics into business impact.
• Strong communication and storytelling skills, with the ability to simplify complex analyses.
• Experience managing analytical workstreams and collaborating effectively across cross-functional teams and external partners.

At BridgeBio, we strive to provide a market-competitive total rewards package, including base pay, an annual performance bonus, company equity, and generous health benefits. Below is the anticipated salary range for candidates for this role who will work in California. The final salary offered to a successful candidate will depend on several factors that may include but are not limited to the type and length of experience within the job, type, and length of experience within the industry, educational background, location of residence and performance during the interview process. BridgeBio is a multi-state employer, and this salary range may not reflect positions based in other states.

Salary

$195,800—$245,000 USD

As a global company, our comprehensive benefits may vary based on location.  We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.

For BridgeBio Full-Time U.S Based Roles:

Financial & Rewards   

• Market-leading compensation    

• 401(k) with employer match    

• Employee Stock Purchase Program (ESPP)   

• Pre-tax commuter benefits  (transit and parking)  

• Referral bonus  for hired candidates  

• Subsidized lunch and parking  on in-office days  

Health & Well-Being  

• 100% employer-paid medical, dental, and vision premiums  for you and  your dependents  

• Health Savings Account (HSA)  with annual employer contributions, plus  Flexible Spending Accounts (FSA)   

• Fertility & family-forming benefits   

•   Expanded mental health support  (therapy and coaching resources)  

• Hybrid work model  with flexibility  

• Flexible, “take-what-you-need” paid time off  and company-paid holidays  

• Comprehensive paid medical and parental leave  to care for yourself and your family  

Skill Development & Career Paths:  

• People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility 

• We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching 

• We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities 

By applying, you acknowledge that BridgeBio will process your personal information as described in our Global Candidate Privacy Notice. Questions or requests:  [email protected]