Events Manager(home-based)

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Job title: Events Manager - APAC Regulatory Services

Reports to: Head of APAC Marketing - Regulatory Services

Purpose of the role:

The Events Manager - APAC Regulatory Services will play a key role in driving the growth and success of BSI’s event portfolio - including in-person, hybrid, and virtual events. This role focuses on increasing event participation, maximising lead generation, and ensuring high-quality event execution that enhances brand engagement and supports the organisation’s overall marketing goals.

The successful candidate will take ownership of planning, managing, and delivering both BSI-hosted and third-party events, ensuring all activities meet BSI’s compliance standards, quality benchmarks, and best practices.

Key Responsibilities & Accountabilities:

Event Planning & Execution

• Plan, coordinate, and deliver high-quality events from concept through to completion, ensuring an excellent attendee experience.
• Manage event logistics, budgets, and vendor relationships to deliver cost-efficient and compliant events.
• Oversee administrative processes, including purchase orders, invoice management, and budget tracking.
• Collaborate with the Global Events team to maintain accurate records and event databases.
• Provide on-site support and coordination for key events as required.
• Lead cross-functional event projects, ensuring clear communication, stakeholder engagement, and alignment throughout the event lifecycle.
• Manage and maintain event-related materials, inventory, and assets (e.g., booths, roll-up banners, merchandise, etc.).

Campaign Planning & Delivery

• Work with the Marketing Managers, Marketing Executives, Technical Experts and Events Managers to plan, schedule and deliver a year-round calendar of event campaigns.
• Develop and execute integrated marketing campaigns to drive event awareness, registrations, and engagement across the marketing mix, including email, content, social, PR, ads, and trade media, tailored to event promotion.
• Create compelling content and assets for event promotion (landing pages, registration forms, promotional materials, collateral).

Measurement & Analysis

• Track and analyse event performance metrics (registrations, attendance, leads, conversions).
• Use analytics tools (CRM, Google Analytics, Pardot, LinkedIn Ads, etc.) to evaluate events and campaigns effectiveness and optimise future event marketing activities and identify opportunities for improvement.
• Gather, analyse, and communicate event outcomes, attendee feedback, and key insights to Marketing, Events, Sales, and RS teams to inform future event planning and continuous improvement.

Communication & Collaboration

• Foster cross-functional collaboration to ensure alignment and consistency in event messaging and execution.
• Share event learnings, outcomes, and best practices across the business to foster continuous improvement.
• Stay informed on new event marketing trends, tools, and best practices to enhance campaign delivery.

Language Requirements

• Native speaker of Korean, Excellent level of written and spoken Business English; Mandarin Chinese and/or Japanese advantageous.

Travel Requirements

• Up to 20% travel may be required to support event delivery.

Knowledge and Experience (e.g. Type, level):

• 5+ years’ experience executing marketing campaigns with a strong focus on events, event management.
• Proven experience in lead generation and campaign management across digital and offline channels.
• Experience working within large, global, matrixed organisations
• Experience working with event organisers and supporting event logistics
• Strong written and verbal communication skills
• Proficiency in marketing tools such as Pardot, CMS, CRM, Google Analytics, and LinkedIn Ads.

Skills and Abilities (e.g. Teamwork,IT, Communication,Relationships):

• Strong organisational, project management, and analytical skills
• Excellent attention to detail
• Collaborative team player with strong relationship-building skills
• Results-oriented and proactive, with the ability to adjust campaigns based on performance insights.

Personal Qualities /Aptitudes (e.g. Initiative, flexibility,commitment, reliability):

• Resilient, curious, and energetic
• Engaging communicator with a “can-do” attitude
• Self-motivated, well-organised, and proactive
• Strong team player.

About Us

BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.

Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.

Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs.

Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues - from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world.

BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.