Advertising Tech Lead

Overview

We are seeking a strategic, client-focused, and technically skilled AdTech Account Lead to lead the development, implementation, and scaling of Retail Media Network (RMN) capabilities across LATAM markets. This role will serve as the primary client-facing lead, responsible for translating business objectives into scalable AdTech solutions and ensuring the success of the Retail Media ecosystem.

The ideal candidate combines deep AdTech and Retail Media expertise with strong consulting, stakeholder management, and operational leadership capabilities.

Role Overview

The AdTech Account Lead will own the client relationship, technology roadmap, and overall success of the Retail Media technology ecosystem. Working across Marketing, Media, Commerce, Analytics, Data, Technology, Agency, and Vendor teams, this role will lead the implementation, integration, and optimization of scalable Retail Media capabilities.

The successful candidate will act as a trusted advisor to clients, ensuring technology investments, platform performance, and operational priorities align with business objectives and deliver measurable value.

Key Responsibilities

• Serve as the primary client-facing AdTech lead and trusted advisor.
• Lead the design, implementation, and scaling of Retail Media Network capabilities.
• Define and drive the AdTech technology roadmap.
• Oversee platform integrations, data flows, identity management, and measurement frameworks.
• Manage platform implementations, vendor onboarding, and capability enhancements.
• Establish governance models, operational standards, and performance metrics.
• Resolve complex platform, data, measurement, and integration challenges.
• Drive continuous improvement through automation and process optimization.
• Lead cross-functional teams and manage technology partners and vendors.
• Ensure compliance with privacy regulations and industry standards.
• Deliver executive-level reporting and strategic recommendations.
• Act as the escalation point for operational and platform-related issues.
• Ensure all SLA and KPI commitments are achieved.

Qualifications

• 12+ years of experience in AdTech, Retail Media, Commerce Media, Marketing Technology, Digital Media, or Programmatic Advertising.
• Proven experience implementing and scaling Retail Media Networks or AdTech ecosystems.
• Strong client-facing experience, including stakeholder management and account leadership.
• Deep understanding of:
  • Ad Serving
  • Audience Activation
  • Programmatic Advertising
  • Campaign Measurement
  • Attribution
  • Identity Resolution
  • Reporting
• Experience with Retail Media operations, advertiser onboarding, audience management, campaign execution, and measurement.
• Experience defining technical requirements, solution architectures, integrations, and operating models.
• Hands-on experience with one or more of the following:
  • Google Marketing Platform (CM360, DV360)
  • The Trade Desk
  • Criteo
  • Amazon Advertising
  • LiveRamp
  • Salesforce
  • Adobe Experience Cloud
• Experience integrating AdTech platforms with CDPs, CRM systems, analytics platforms, and data warehouses.
• Experience managing vendors, governance processes, and technology implementations.
• Strong leadership and communication skills with the ability to translate technical concepts into business value.
• Bachelor's degree in Marketing, Business, Information Systems, Computer Science, Engineering, or a related field.
• AdTech certifications preferred.