REFASH - Social Media Creative Intern

Carousell is the leading classifieds group in Greater Southeast Asia on a mission to inspire the world to start buying and selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the group has a leading presence in eight markets under the brands Carousell, Mudah, Cho Tot, Ox Street, Refash and Laku6 serving tens of millions of monthly active users. We have three technology development centers in Singapore, Taiwan, and India, as well as offices in Hong Kong, Malaysia, Philippines, Indonesia, and Vietnam. Carousell is backed by leading investors, including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.

About REFASH

Founded in Singapore in 2016, REFASH has transformed what it means to buy and sell secondhand fashion. With a mission to 'inspire a new generation of consumers to think secondhand first', REFASH has processed over 9 million pieces of clothing that would have otherwise ended up in landfills. REFASH has expanded to encompass over 25 stores in Singapore, Malaysia, and Hong Kong, offering a seamless thrifting experience for everyone. Visit refash.sg for more information.

Key Responsibilities

• Work with the Marketing team to plan and execute content calendars

• Spot social trends and develop content ideas with viral potential

• Curate engaging content that aligns with the brand’s voice across social media channels (Instagram, Xiaohongshu, Facebook, etc.) and website

• Support event planning and management, including coordinating with public participants and confirming event details

• Develop clear creative briefs for campaign visuals, working closely with the creative team to ensure timely delivery and alignment with campaign objectives and brand guidelines

• Support livestream sessions, including pre-live preparations, product coordination, and on-site assistance to ensure smooth execution

• Provide customer service by responding to DMs, emails, and social media comments

• Collaborate with other markets in Singapore and Malaysia to create content, including co-created reels and campaigns

• Identify opportunities for partnerships, sponsorships, and brand collaborations

• Translate and adapt content copies for online and offline collaterals

• Leverage AI tools to ideate content concepts, draft copy, and enhance creative workflows

• Assist in major offline sale events, including inventory sorting and processing

• Currently pursuing a degree in Marketing, Communications, Business, or a related field (preferred but not mandatory)

• Native in Cantonese is a must, Proficient in English and Mandarin

• Experienced with at least two social media platforms (Instagram, Xiaohongshu, TikTok, Facebook)

• Skilled in photo and video editing tools (e.g., CapCut or similar)

• Familiarity with generative AI tools for content creation (e.g., AI-assisted copywriting, image/video enhancement)

• Comfortable and confident being in front of the camera for content creation

• Excellent written and verbal communication skills

• Relevant internship or freelance experience in marketing, content creation, or social media is a plus

• Able to commit to full-time work for at least 6 months is a plus

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