Founder Content Creator

Founder Content Creator at Miss Amara

About the Role

Miss Amara believes great design should be lived in. Behind every rug is a story most people never see: the sample that came back the wrong shade, the conversation about why a border changed, the colourway that finally lands. Our Co-Founder & CCO, Alex Weller, lives those moments every week. We're looking for someone to capture them and turn them into content people stop scrolling for.

This is a founder-led content role. You'll spend one day a week with Alex, at HQ and in supplier and design meetings, and the rest of your time planning, editing and reading the numbers. You'll decide which moments are worth posting, shoot and cut them on an iPhone, and help Alex sound like herself on camera. Instagram comes first, with TikTok, LinkedIn and YouTube alongside.

About You

You live on social. You spot a trend before it peaks, you know which sounds are moving, and you know when a brand should join a moment and when it should sit it out. You can talk about a Reel's hook and its save rate in the same breath: the look matters to you, and so do the numbers. Reach, engagement rate, watch time and shares tell you what to make next.

Most of our customers are in Australia, so you'll have a feel for what lands with an Australian audience, even from Hong Kong.

You're quick with the kit. Shooting one-handed while holding a ring light and framing the shot is second nature, and you edit fast in CapCut or similar.

And you're good with people. You'll work closely with Alex, her team and our suppliers, and you'll see things that aren't public. You know when to keep filming and when to put the phone down, you're comfortable directing someone senior with warmth, and you keep what you see to yourself until it's ready to share.

What You'll Do

• Plan each week’s shoot with Alex and the team. Choose the moments, meetings and milestones worth capturing, and find the content in everyday work.
• Bring trends, formats and cultural moments worth joining, and tell us which ones to skip.
• Prepare simple shoot plans: scenes, shot list, framing, mood references and a hook for each piece.
• Brief Alex with short talking points so she’s relaxed and natural on camera. Help her sound thoughtful and practical and focused on how people live in their homes, never like a sales pitch.
• Shoot short-form video on iPhone and edit it into finished, platform-native pieces with captions, subtitles, sound and cover frames.
• Write first-draft captions for review.
• Track reach, engagement rate, watch time, saves and shares. Share a short weekly read on what worked, what didn’t and what to try next.
• Work with marketing and the wider content team so founder content fits the broader calendar.

You’ll bring

• 3+ years creating short-form social content, for a brand, an agency or your own channels
• Fluency in Instagram, TikTok, LinkedIn and YouTube: formats, trends, sounds and how to join an online conversation
• Confident shooting and editing on iPhone (CapCut, Premiere Pro or similar), including lighting and framing on your own
• Comfort with social analytics, and the ability to explain why a piece performed the way it did
• A strong eye for aesthetics, framing and storytelling, and an instinct for what feels authentic on camera
• Excellent written English. Most of our customers are in Australia, so a feel for what lands with an Australian audience matters
• Comfort using AI tools such as Claude for planning, scripting and caption drafts
• Organisation and initiative: you arrive with a plan and leave with usable content
• An interest in interiors, design or homewares (a bonus, not a must)

If you love the story behind how things are made, we’d love to see what you’d make of ours.