Specialist- Digital & Marketing Operations

Role: Specialist- Digital & Marketing Operations

Location: Bengaluru, India

Full/ Part-time: Full time

About Carrier:

Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality, and transportation, we improve lives, empower critical industries and ensure safe transport of food, life-saving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world-class, inclusive workforce that puts the customer at the centre of everything we do. For more information, visit corporate.carrier.com or follow Carrier on social media at @Carrier.

About the Role:

At Carrier, every day, we work to create solutions that make buildings and communities more sustainable, resilient, healthy, and efficient. Through our brands of Carrier Abound and 75F, we are accelerating the transformation of commercial buildings through intelligent building technologies, connected solutions, and data-driven insights that reduce energy use, lower emissions, improve occupant comfort, and enable smarter operational decisions. As digital channels increasingly influence how customers discover, evaluate, and engage with technology providers, this role will play a critical part in strengthening our market presence and connecting customers with solutions that are shaping the future of intelligent and sustainable buildings.

The Software & Control Solutions business of Carrier is seeking an experienced Digital & Marketing Operations Specialist to drive the business's digital marketing strategy, demand generation initiatives, and digital performance across key channels. The role will be responsible for growing the digital presence of our Digital and SaaS offerings through website optimization, SEO, digital campaigns, social media performance, landing pages, and content distribution. The individual will also support marketing operations activities including campaign tracking, lead management processes, reporting, and performance measurement. This is a hands-on digital marketing role with end-to-end ownership of outcomes. The successful candidate will work with agency partners across SEO, website management, and social media, but will remain accountable for the quality, effectiveness, and performance of all digital initiatives. The role requires someone who can define strategy, challenge recommendations, review execution, identify opportunities for improvement, and personally step in where necessary to bridge the gap between planning and results. Success in this role will come from combining strategic thinking with hands-on execution, ensuring that digital initiatives not only deliver strong marketing performance but also contribute meaningfully to business growth and market leadership.

Key Responsibilities

1. Digital Growth & Demand Generation (Primary Focus)

Website Strategy & Performance

• Own the website strategy, performance, user experience, and conversion optimization roadmap.

• Partner with internal stakeholders and external agencies to implement website enhancements and improvements.

• Identify opportunities to improve website engagement, lead generation, and conversion rates.

• Monitor website performance and recommend improvements based on business objectives and user behavior.

• Ensure website content supports marketing and business priorities.

• In the coming months, we will transition our website to Adobe Experience Manager (AEM). The candidate will need to manage the transition and set up and then scale up our website performance. Experience working with AEM and Adobe Analytics is a plus.

SEO, AEO & GEO

• Develop and execute Enterprise SEO strategies to improve organic search visibility.

• Drive Technical SEO, On-page & Off-page SEO initiatives.

• Implement Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies.

• Optimize content for AI-powered search and Search Generative Experience (SGE).

• Conduct SEO audits and implement Schema, Structured Data, Entity Optimization, and Topical Authority strategies.

• Monitor SEO performance using GA4, Google Search Console, Semrush, Ahrefs, and Screaming Frog.

• Collaborate with stakeholders to translate business goals into SEO strategies and present performance insights.

Digital Campaigns

• Lead end-to-end execution of digital marketing campaigns across channels such as LinkedIn, Google, YouTube, industry platforms, and paid media channels.

• Manage campaign planning, audience targeting, segmentation, deployment, optimization, and reporting.

• Develop programs that drive awareness, engagement, lead generation, and pipeline creation.

• Conduct campaign performance analysis and recommend optimization opportunities.

• Coordinate digital activities with regional, global, and business stakeholders.

Social Media & Content Distribution

• Define social media priorities and growth strategies, particularly for LinkedIn and YouTube.

• Partner with social media agencies and content teams to execute programs that strengthen brand awareness and audience engagement.

• Drive effective distribution of digital content across owned, earned, and paid channels.

• Track channel performance and identify opportunities for growth and optimization.

Landing Pages & Conversion Optimizatio n

• Develop and optimize campaign landing pages that improve engagement and conversion rates.

• Support testing and experimentation initiatives to improve campaign effectiveness.

• Recommend website and campaign improvements based on user behavior and performance insights.

2. Marketing Operations & Performance Management (Secondary Focus)

Campaign Operations

• Establish consistent campaign execution, tracking, and reporting processes.

• Ensure marketing activities are measurable and aligned with business objectives.

• Maintain campaign governance and performance visibility across key initiatives.

Lead Capture & Management

• Support lead capture and lead management processes across digital channels.

• Work with sales and business stakeholders to improve lead quality and follow-up effectiveness.

• Identify opportunities to improve lead flow and marketing contribution visibility.

Reporting & Measurement

• Track and report on key marketing KPIs including website performance, campaign effectiveness, digital engagement, lead generation, and conversion metrics.

• Develop clear, actionable reporting that supports business decision-making.

• Translate performance insights into recommendations that improve marketing outcomes.

Process Improvement

• Identify opportunities to streamline marketing workflows and improve operational efficiency.

• Help establish scalable marketing processes and best practices.

• Support effective collaboration across marketing, sales, business teams, and external partners.

3. Agency & Vendor Management

• Manage and coordinate external digital marketing partners, including website, SEO, social media, paid media, and any industry bodies we might work with.

• Develop agency briefs, define deliverables, and ensure timely project execution.

• Establish performance expectations and success metrics for agency partners.

• Monitor agency effectiveness and identify opportunities to improve quality, efficiency, and return on investment.

• Act as the primary internal owner of digital performance while leveraging specialist agencies for execution.

4. Marketing Technology, Automation & AI (Nice to Have)

• Exposure to marketing automation platforms such as Pardot, HubSpot, Marketo, or similar tools is desirable.

• Familiarity with lead nurturing, segmentation, and campaign automation concepts is preferred.

• Interest in leveraging AI tools to improve content workflows, campaign execution, productivity, and marketing effectiveness.

• Experience with workflow automation tools is a plus.

• Curiosity about emerging AI-enabled marketing practices and willingness to experiment with new technologies.

Note: Deep expertise in marketing automation platforms, CRM administration, advanced workflow automation, or AI agents is not required for this role.

Required Qualifications

• MBA with specialization in Marketing, Digital Marketing or Communications.

• 6-8 years of experience in Digital Marketing, Growth Marketing, Demand Generation, or B2B Marketing roles.

• Experience working in technology, SaaS, digital solutions, or related B2B environments is preferred.

• Experience working with global stakeholders and agency partners is highly desirable.

Required Skills:

Digital Growth and technical skills

• Website strategy, optimization, and conversion improvement

• SEO and organic growth

• AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) understanding

• Digital campaign management

• Landing page optimization

• Conversion rate optimization (CRO)

• Digital content distribution

• LinkedIn marketing

• Social media strategy

• Google Analytics or equivalent web analytics platforms

• Working knowledge of HTML and basic web technologies, with the ability to review, troubleshoot, and make minor website updates when needed

• Experience working with CMS platforms and digital publishing workflows (AEM experience is a plus)

Marketing Operations

• Campaign execution, tracking, and optimization

• Lead capture processes

• Marketing reporting and performance measurement

• KPI development and measurement

• Process improvement

• Stakeholder management

• Cross-functional collaboration

Agency Management

• Vendor and agency management

• Agency briefing and performance management

• Project coordination and execution oversight

• Budget management

• Ability to review, challenge, and improve agency recommendations and deliverables

Professional Skills

• Ability to translate business objectives into digital marketing strategies, execution plans, and measurable outcomes.

• Attention to detail

• Strong communication and presentation skills

• Strong analytical thinking and problem-solving capability

• Excellent organization and prioritization skills

• Ability to work independently in a fast-paced environment

• Ability to collaborate effectively with global teams and external partners

• Strong sense of ownership and accountability for business outcomes

Benefits

We offer a competitive total rewards package that may include other benefits and well-being programs. Offerings vary by role and location and are designed to support employees’ health, security, and success.

Equal Treatment and Non-Discrimination

Carrier is committed to equal treatment and non-discrimination principles. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability, or any other applicable protected class.

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