Brand Manager: Castrol Activ

Castrol is one of the world’s leading lubricant brands, serving customers and consumers in the automotive, marine, industrial and energy sectors. Castrol brands are recognised globally for their premium quality and high performance, shaped by the company’s commitment to innovation and cutting-edge technology. With products sold in more than 150 countries, Castrol has helped keep things moving onroads and racetracks, air, sea, and space for over 125 years. 

Whether you're just starting out or ready for your next big move, you're in the right place to explore an exciting career with Castrol.

Job description

About the team:

As the Brand & Product Lead for Castrol Activ, you will shape the growth of the brand, with end-to-end responsibility across brand, product portfolio and commercial performance. 

You will work closely with Sales, Product, R&D, Supply Chain, Finance, Insights and regional/global Marketing teams to translate consumer and market opportunities into winning brand and product plans. 

On the product side, you will lead the Activ portfolio across its lifecycle, identifying opportunities for innovation and portfolio optimization. You will balance consumer needs, competitive positioning, pricing, cost and gross margin considerations to build a stronger and more future-ready portfolio. 

On the brand side, you will shape and innovate the brand in line with evolving trends and consumer needs, translating the brand proposition into compelling campaigns and activation across ATL, digital, BTL and other consumer touchpoints. 

Overall, the role combines brand building, portfolio strategy, commercial ownership and execution to drive the next phase of growth for Castrol Activ.

Key tasks:

• Own the business and financial performance of Castrol Activ, delivering targeted volume, revenue and gross margin objectives. 

• Lead the Activ portfolio across both bikesand scooterengine oils, defining the role and growth agenda for the portfolio. 

• Develop and execute the brand and portfolio strategy, balancing near-term business priorities with long-term growth opportunities. 

• Lead the product lifecycle, innovation and portfolio optimization, responding to evolving consumer needs, market trends and OEM developments. 

• Innovate and strengthen the Activ brand in line with emerging consumer and category trends, ensuring continued relevance and differentiation. 

• Drive market share and brand equity performance, usingconsumer insights and other relevant marketand brand healthindicators to identify opportunities and actions. 

• Lead the development and execution of integrated brand communication across ATL, digital, media, BTL and consumer activation. 

• Partner closely with Sales and ChannelMarketing to translate brand and portfolio strategy into strong regional, channel and in-market execution. 

• Lead key product development and commercialization processes, working cross-functionally with R&D, Supply Chain, Finance and other stakeholders. 

• Own ASP investment planning and effectiveness, including budget allocation, expenditure tracking and measurement of returns. 

• Lead relationships with creative, media, research and other agency partners, ensuring high-quality execution against brand and business objectives. 

Experience required:

• University degree in Engineering, Marketing, Business or a related discipline; MBA or equivalent postgraduate qualification desirable. 

• Minimum 6 years of relevant Sales and/or Marketing experience, ideally covering brand, product or portfolio management. 

• Demonstrated experience in brand strategy, portfolio management, innovation and commercialization. 

• Strong understanding of integrated marketing communications across traditional and digital channels. 

• Strong commercial orientation, with the ability to connect consumer and brand strategy with volume, pricing, margin and business performance. 

• Proven ability to lead cross-functional projects and influence multiple internal and external stakeholders. 

Privacy

The Castrol entity recruiting for this role is the data controller for the personal information you provide. We use it to assess your application and to manage the recruitment and onboarding process. We may share it with service providers who support our recruitment, and it may be transferred to other Castrol entities internationally under appropriate safeguards. We keep it only for as long as necessary. For details of how we use your information and your data protection rights, contact  [email protected].

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to Castrol recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.).

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.