Content Creator

Key Responsibilities

• Develop creative content ideas based on the brand identity, target audience, and marketing objectives, while understanding the different needs of engineers, contractors, and end customers.

• Write Captions, Social Media Posts, Reels Scripts, and Campaign Copy in both Arabic and English.

• Understand technical information and transform it into clear, engaging content using Technical Data Sheets, site reports, and product specifications, while maintaining complete accuracy and avoiding any misrepresentation of technical information.

• Develop content concepts for Reels, Stories, Static Posts, and other digital formats, using a realistic approach that understands the engineering and construction environment rather than relying on exaggerated advertising language.

• Assist in developing Content Calendars, content strategies, and marketing campaigns.

• Collaborate with the Marketing and Design teams to maintain a consistent brand voice and visual identity.

• Continuously research trends, competitors, audience behavior, and new content opportunities, while identifying what is actually relevant to the brand.

Understand the difference between creating content and simply publishing content

Requirements

Core Requirements:

• Strong written communication skills in both Arabic and English.

• Strong understanding of social media content and how content should differ across platforms and audiences.

• Strong Storytelling and Creative Thinking skills, with the ability to develop ideas that can actually be executed.

• Ability to write in different tones and styles according to each brand’s identity.

• Good understanding of Reels and Short-form Content, including writing effective Hooks and Scripts.

• Ability to research, understand information, and turn it into useful and engaging Content.

• Ability to work independently and take ownership of Content from concept to final delivery.

• Strong attention to detail and commitment to content accuracy.

• Ability to receive Feedback and continuously improve the work based on it.

Nice to Have

• Experience developing Content Calendars and marketing campaigns.

• Previous experience writing Reels Scripts.

• Basic knowledge of SEO and Digital Marketing.

• Basic knowledge of design and visual content.

• Previous experience working with Agencies or multiple Brands.

Experience or knowledge in Construction, Building Materials, Waterproofing, or Insulation is a plus