Founding GTM Lead
About the Role
This is a founding GTM role at an early-stage generative AI startup building next-generation models for human-centered image and video creation. You will own end-to-end go-to-market execution for professional creatives, working directly with the founding team to turn product capability into commercial traction and establish a repeatable GTM playbook. The role carries high ownership and broad scope, making it a rare opportunity to shape customer relationships, positioning, and feedback loops from the ground up.
What You'll Do
Own early GTM execution across community, content, partnerships, and targeted outreach.
Build and manage relationships with design partners and early customers in creator, studio, and agency segments.
Recruit and organize participants for ongoing product research and testing cycles.
Drive early commercial conversations, demos, pilots, and structured market feedback channels.
Collaborate with product leadership on positioning, messaging, ICP definition, and pricing.
Deliver clear, structured market feedback to accelerate product decision-making.
Track the competitive landscape of generative AI creative tools, workflows, and user expectations.
Represent the company externally with credibility, strong EQ, and confident storytelling.
What We're Looking For
4 to 8+ years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments.
Proven experience in at least one motion: B2B partnerships or sales (pilots, early deals) and/or B2C growth (community or creator funnels).
3+ years serving professional creatives at creative tools companies, agencies, creator platforms, or production studios.
1 to 2+ years of hands-on exposure to generative AI products and workflows, with comfort using AI tools daily.
Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM and outbound sequences from scratch.
Strong product-led growth expertise, ideally from a motion similar to leading collaborative or creative SaaS tools.
Hands-on, individual-contributor orientation suited to a founding role, rather than a purely senior leadership profile.
Existing network and relationships within the creative industry.
Comfortable operating independently in ambiguous, early-stage settings and selling a product still being built.
US-based (New York preferred) or based in Zurich or Warsaw.
Compensation & Benefits
Base salary: $150,000 to $185,000 USD annually.
Visa sponsorship: available where applicable.
Location
Fully remote, with New York, NY as the preferred primary location. Candidates based in Western Europe (Zurich or Warsaw) are also welcome. Occasional travel is expected.