Founding GTM Lead

About the Role

As Founding GTM Lead, you will build and run the go-to-market motion for an early-stage legal technology company. You will turn initial demand into a repeatable revenue engine, owning the systems, positioning, and execution from first touch through customer expansion.

What You'll Do

• Own the go-to-market funnel from pipeline generation through customer expansion and retention.

• Run rapid experiments across channels, measure results, and scale effective approaches.

• Build qualified pipeline through inbound and outbound programs.

• Create and distribute content across professional and social platforms, blogs, and other channels.

• Develop partnerships with vendors, startups, and community organizations.

• Plan events, dinners, conferences, and other activities that build awareness and relationships.

• Design client and partner gifting programs that support loyalty and referrals.

• Define positioning, messaging, pricing, packaging, and sales collateral.

• Build the go-to-market technology stack, including CRM, sequencing, enrichment, and automation tools.

• Use customer and performance data to develop repeatable playbooks.

What We're Looking For

• At least 4 years at a high-growth startup as a founder or in a leadership role across go-to-market, growth, or sales.

• A track record of measurable results in pipeline generation, conversion, and revenue.

• A systems-oriented approach, with the ability to build repeatable motions rather than one-off campaigns.

• Comfort building from zero, testing ideas, and iterating quickly.

• Strong organizational discipline, process rigor, resilience, and execution skills.

• Engineering background or significant competitive achievement is a plus.

• Willingness to work intensively, including weekends and extended hours.

Compensation & Benefits

Base salary range: $150,000 to $190,000 annually. Equity and visa sponsorship details were not provided.

Location

On-site in San Francisco, California, United States.