Founding GTM Lead
About the Role
This is a founding go-to-market role at an early-stage generative AI startup building next-generation models for human-centered image and video creation. You will own end-to-end GTM execution, working directly with the founding team to turn product capability into commercial traction and build the repeatable playbook from scratch. It is a high-ownership, high-autonomy position that will shape early customer relationships, feedback loops, and market positioning.
What You'll Do
Own early GTM execution across community, content, partnerships, and targeted outreach.
Build and manage relationships with design partners and early customers in creator, studio, and agency segments.
Recruit and organize participants for ongoing product research and user testing.
Drive early commercial conversations, demos, pilots, and structured feedback channels.
Collaborate with product leadership on positioning, messaging, ideal customer profile, and pricing.
Provide clear, structured market feedback to accelerate product decision-making.
Track the competitive landscape of generative AI creative tools, workflows, and user expectations.
Represent the company externally with credibility, strong EQ, and confident storytelling.
What We're Looking For
4 to 8 or more years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments.
Proven experience in at least one motion: B2B partnerships and sales (pilots, early deals) and/or B2C growth (community and creator funnels).
At least 3 years serving professional creatives at creative tools companies, agencies, creator platforms, or production studios.
1 to 2 or more years of hands-on exposure to generative AI products and workflows, with AI tools used as part of daily GTM work.
Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM and outbound sequences from scratch.
Experience closing mid-market deals while simultaneously building the GTM playbook.
Strong product-led growth expertise, ideally from a collaborative or creative tools motion.
Individual-contributor orientation suited to a founding role, with the ability to scale a revenue motion over time.
Existing network and relationships within the creative industry are a strong plus.
Comfortable operating independently in ambiguous, early-stage settings and selling something still being built.
US-based candidates must not be located in the Pacific Time Zone; New York is ideal.
Visa sponsorship is available where applicable.
Compensation & Benefits
Base salary: $150,000 to $185,000 USD annually (maximum base up to $200,000 depending on experience). Equity participation is expected for a founding role. Visa sponsorship is available where applicable.
Location
Fully remote, with a preference for New York, NY (or broader US Eastern/Central time zones) or Western Europe (Zurich or Warsaw). Occasional travel required.