Growth Lead
About the Role
This is a hands-on growth role where you will own consumer acquisition and retention for a US product launch, reporting to the GM and Head of Product for the US market. You will work directly with product, engineering, and a global R&D team to shape what gets built based on conversion data and real user feedback. It is a zero-to-one opportunity with meaningful influence over both go-to-market strategy and product direction.
What You'll Do
Design and execute a multi-channel beta-to-launch funnel spanning founder outreach, community platforms, Product Hunt, and Hacker News, measuring conversion by channel.
Run experiments to identify which growth loops compound, then reallocate effort based on what is converting rather than what is comfortable.
Sequence and prioritize launch channels, deciding what runs in parallel, what runs in order, and how to pace rollout based on data.
Build the first 90-day playbook: a working beta funnel converting into engaged testers, a clean community platform launch, and a repeatable growth process.
Talk directly to users, do the unglamorous launch work yourself, and feed market feedback into product decisions as an active upstream stakeholder.
Coordinate with a global branding and marketing team while owning campaign execution in the US market.
What We're Looking For
3 or more years owning consumer product launches end-to-end at seed-to-Series-B startups, including positioning, waitlist and referral mechanics, and first-week retention loops.
Proven ability to grow consumer products from zero awareness using push-distribution channels such as founder-led outreach, community seeding, and organic growth, without relying on paid acquisition.
Track record designing, running, and measuring multi-channel funnels and reallocating resources based on data-driven performance.
Experience as a zero-to-one hire or founding team member, setting your own priorities and building operational playbooks from scratch.
Direct experience launching products on Product Hunt and Hacker News.
Fluency in community-led and product-led growth (PLG) models and community platform seeding (Reddit, Discord, niche communities).
Background in consumer AI or hardware-adjacent startups is a strong plus.
Familiarity with referral and waitlist tooling (such as Viral Loops or Waitlist.co) and beta listing platforms.
Familiarity with US consumer trust dynamics around products of international origin and strategies for addressing privacy and transparency concerns.
Bilingual fluency in English and Mandarin is a plus.
Available to work hybrid three days per week in the San Francisco Bay Area.
Compensation & Benefits
Base salary: $150,000 to $180,000 per year. Visa sponsorship is not available for this role.
Location
Hybrid, three days per week in the office. Primary location: San Francisco Bay Area, California, US.