Growth Marketing Lead
About the Role
This is a strategic, client-facing role at a fast-growing AdTech and creative intelligence company focused on paid social advertising. You will own high-impact client relationships, guide substantial media budgets, and work cross-functionally with creative and media buying teams to scale accounts efficiently. The role sits at the intersection of media strategy and creative performance, making it central to how clients grow.
What You'll Do
Oversee annual media budgets of $5M to $50M across Meta, TikTok, and Google, driving efficient spend and account scalability.
Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.
Develop cohesive growth strategies that place creative performance at the center of paid advertising programs.
Translate creative performance data into clear, actionable insights for clients, creative teams, and media buyers.
Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement frameworks.
Partner with forward-deployed creatives and media buyers to turn insights into high-performing, scaled campaigns.
What We're Looking For
4 to 8 years of paid media experience, with agency and/or consumer app background strongly preferred.
Deep expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management.
Proven track record of sole ownership over paid media accounts with seven-figure or higher annual budgets.
Experience managing campaigns across Meta, TikTok, and Google simultaneously.
Strong analytical skills with the ability to translate performance data into strategic recommendations.
Excellent presentation and deck-building skills for clear communication in client-facing settings.
Experience leading client relationships and presenting to senior stakeholders.
Familiarity with mobile advertising measurement systems, including SKAN, AEM, and mobile measurement partners (MMPs), is a plus.
Background in consumer app or mobile-first product growth is a plus.
Compensation & Benefits
Salary range: $130,000 to $175,000 USD annually. Visa sponsorship is not available for this role.
Location
This is a full-time, on-site role based in New York City, NY. Candidates must be willing and able to work in the office full-time.