Growth Marketing Lead
About the Role
This is a senior, client-facing growth marketing role at a fast-growing performance marketing company that helps brands scale paid social advertising through creative intelligence and AI-driven testing. You will own high-impact client accounts, lead growth strategy, and work cross-functionally with creative and media buying teams to drive measurable results.
What You'll Do
Oversee annual paid media budgets of $5M to $50M across Meta, TikTok, and Google, driving efficient spend and account scalability.
Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.
Develop cohesive growth strategies that place creative performance at the center of paid advertising programs.
Translate creative and media performance data into clear, actionable insights for clients, creative teams, and media buyers.
Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement.
Partner with forward-deployed creative and media buying teams to turn insights into high-performing, scaled campaigns.
What We're Looking For
4 to 8 years of hands-on paid media experience, with an agency background and/or consumer app experience strongly preferred.
Deep expertise in Meta (Facebook and Instagram) paid advertising platforms and campaign management.
Proven sole ownership of client paid media accounts at $1M or more in monthly spend, not just shared responsibility on large enterprise accounts.
Experience managing campaigns across Meta, TikTok, and Google simultaneously.
Strong analytical skills with the ability to turn performance data into strategic recommendations.
Excellent presentation and deck-building skills for clear communication in client-facing settings.
Experience leading QBRs and presenting growth strategy to senior stakeholders.
Familiarity with mobile advertising measurement systems including SKAN, AEM, and mobile measurement partners (MMPs) is a strong plus.
Background at a lean, independent agency or startup environment preferred over large holding-company agencies.
Compensation & Benefits
Base salary: $130,000 to $175,000 USD annually. Visa sponsorship is not available for this role.
Location
This role is fully on-site in New York City, New York. Candidates must be willing and able to work in the office full-time.