Product Marketing Manager

• Join the Growth division of a worldwide leading educational video company
• Own how we launch and communicate product value to schools across AU, UK and US
• Full-time, 12-month fixed-term contract (maternity cover), from December 2026 to December 2027

Why join us?

Do you want to shape the future of education?

At ClickView, we're on a mission to empower teachers and captivate students through the power of video. We create engaging learning experiences that inspire and improve outcomes for students of all ages and backgrounds around the world.

Join our passionate team and be part of something that's more than just a job, it's a mission we truly believe in. We're committed to helping you develop your skills, explore new areas and really shine in your career. At ClickView, your ideas and creativity aren't just welcomed, they're celebrated.

About the role

As our Product Marketing Manager, you'll own how we take new products and features to market across our three key regions: AU, UK and US.

It's a hands-on role where you'll run our GTM process end-to-end so every release lands well with our own teams and in-market. You'll also support and drive our customer lifecycle initiatives, with the goal of increasing user engagement.

The role sits in the Growth Retention team and works closely with Product, Engineering, Data, Sales, Customer Success and Marketing. As a maternity cover, you'll step into established processes and campaigns, keep them running smoothly, and improving them along the way.

In the role you will

• Own the end-to-end GTM process for product releases and features, including launch plans, timelines, launch tiers and coordination across Product, Engineering, Sales, Customer Success and Marketing.
• Shape positioning and messaging for new features so they're clear and relevant for teachers, school leaders and administrators.
• Lead internal enablement so customer-facing teams are ready on launch day.
• Create public-facing launch communications with our design and content partners: release notes, in-product messages, help centre and website updates, blog posts and social copy.
• Keep improving the GTM process itself through templates, checklists and regular rituals, so launches become more repeatable as we scale.
• Plan, build and send email campaigns that support customer lifecycle journeys, from onboarding and activation through to engagement, renewal and re-engagement.
• Own the ClickView newsletter end-to-end across AU, UK and US including content planning, copy, build, QA, send and reporting.
• Deliver strategic email comms, including product announcements, launch emails and important customer updates.
• Build and maintain email templates, automations, segmentation and dynamic content in Braze, using customer data from Snowflake and Salesforce.
• Run A/B tests and experiments, monitor performance (deliverability, opens, clicks, conversions and engagement) in Braze and Google Analytics, and use the results to improve campaigns.
• Keep regional send calendars, brand consistency and email compliance in good shape.

What you'll bring

• 4+ years in product marketing, marketing automation or growth marketing, ideally in B2B SaaS or EdTech.
• Hands-on experience running product launches or a GTM process, including internal enablement and external comms.
• Experience using the Braze marketing automation platform to design, build and deliver high-engagement email campaigns, including templates, automations and dynamic content.
• Strong copywriting skills: you can turn product detail into clear, engaging messages for different audiences.
• A good understanding of email best practice and performance metrics.
• An analytical mindset, with the ability to pull key insights from data to inform decisions and improve experiments.
• Comfort working closely with product engineers, content managers, sales and marketing to find new ways to deliver value to customers.
• The ability to get up to speed quickly and respond to changing priorities with a can-do attitude and a growth mindset.

You'll be a great fit if you

• Communicate effectively across teams and actively seek out different perspectives to solve complex problems.
• Have a bias for action, take ownership and bring urgency to pushing projects forward.
• Are passionate about using data to inform and improve your work.

Nice to have

• Experience writing HTML and Liquid for email.
• Google Analytics or a similar website analytics platform.
• Experience with Snowflake, Looker or Salesforce.
• Experience marketing to schools, teachers or educators.
• Experience running communications across multiple regions or time zones.

Benefits

• Extra paid wellbeing and volunteering leave to care for yourself and others
• Flexible working hours and arrangements to accommodate different working preferences and personal situations
• 100 days working from a different location for up to 100 calendar days per year
• Access to a wide range of discounts to support wellbeing and financial health
• L&D budgets and professional opportunities available, so you can continue growing to be the best you
• Wellbeing policy and EAP access, we put your mental health and wellbeing first
• Regular socials, conferences and free snacks to celebrate the hard work of our team + amazing harbour front office views