Sr. Product Manager, Consumer
Cloaked is rebuilding consumer trust in how personal data is used. Companies have entire security teams guarding their data and identity. People don't. We're building that for everyone: an AI-powered service that protects your identity and privacy, watches over your personal data, and steps in on your behalf when it's exposed. A personal security and privacy chief for every user, not just the Fortune 500.
The role. We're hiring a senior PM for our consumer product. Much of the work is retention and engagement: the experiences that turn a signup into a habit and earn the next visit. That's where the product compounds. We want a strong generalist who can own that end to end, not a specialist who only knows growth loops.
How we work. Cloaked Product is AI-native. You'll direct AI agents to prototype ideas, dig through data, and ship real features, not hand off a spec and wait weeks for a build. It changes how much one PM can own, and we expect you to reach for it. You don't need to have worked this way before. You do need to be genuinely excited to.
What will you do?
Own a core area of the consumer product end to end, from the problem to the shipped feature to the metric it moves.
Find why users stay or leave, then build the experiences that earn the next visit: a sharper onboarding, the habit that forms in week one, personalization, the right nudge at the right moment.
Run experiments, read the cohort and funnel data yourself, and decide what to kill and what to double down on based on what you learn.
Direct AI agents to prototype, analyze, and ship, and partner closely with Engineering and Design to get high-quality features out fast.
Build the instrumentation so we can trust what we measure: activation, retention cohorts, and the behaviors that predict who stays.
Raise the bar on retention and engagement thinking across the product org, so it shows up in how we build everything.
What we're looking for
A track record of owning consumer products end to end and shipping work that moved a real metric. You can talk through the data that proved it.
Sharp product judgment in ambiguity. You walk into an unframed problem, find where the leverage is, and decide what to build without waiting to be told.
Fluency with data. You run your own experiments, read cohort and funnel behavior, and set up instrumentation you can trust.
Strong consumer intuition. You see patterns in user behavior that others miss and hold a real point of view on what makes a product worth coming back to.
Technical fluency. You work well with engineers, understand what's feasible, and can read code when it helps.
You reach for AI to move faster, or you're hungry to learn how.
Clear communication. You bring people along with your thinking and write it down well.
You're in NYC and can collaborate in person.
Nice to have?
You've worked somewhere daily engagement or retention was the metric the business lived or died on.
You've built privacy, security, or trust products before.
You've shipped real work with AI tools: prototyping, analysis, or agent-driven workflows.
You're fluent in analytics platforms like PostHog, Amplitude, or Mixpanel.
You've built products at an AI-first company.
What do we like?
You ship fast and let what you learn change your mind.
You run experiments and learn as much from the ones that fail as the ones that win.
You're genuinely curious about why people do what they do.
You use data to decide without getting stuck in it.
You've moved fast at a startup or high-growth company.
You care deeply about user privacy and treat customer data the way you'd want yours treated.
What We Offer
Cloaked is a well-funded Series B startup based out of NYC.
Although we are a distributed team, the NYC team operates with a hybrid model. The office building is home to several amenities, including a gourmet cafe, cocktail bar, and a rooftop work area.
We have a fully built out kitchen packed with drinks and snacks. The Cloaked team has diverse interests so we frequently embark on team outings and go out for socials!
Compensation and Benefits
We offer above market rate pay and equity based off of the market's best commercially available data. Your compensation will be a combination of salary, bonus and equity.
Cloaked employees have 401K, as well as top of the line Health, Dental, and Vision benefits.
We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role).
Perks
Competitive PTO: We encourage employees to take a minimum # of vacation per quarter. We see PTO as a preventative burnout measure and are committed to changing the industry standard.
Monthly health stipend: Used for any kind of physical, mental or emotional care you'd like to take for yourself, be it a gym membership, a meditation app, or time with a personal trainer.
Late Night Meals: We understand that sometimes work can get in the way of meal prep. In response to that, we offer employees a monthly meal stipend to be used when they don't have time to get a home cooked meal going!
Professional Growth: Opportunities for career development and personal growth are provided to all employees who seek to further their knowledge and capabilities through an unlimited professional development fund. Additionally team members are encouraged to regularly attend conferences and industry events.
We are really excited about having you join our mission-driven team and help us build the future of online privacy!
Our values
Make the impossible, possible
Make it possible, quickly
Make it possible, respectfully
Keep consumer privacy paramount