E-commerce & Website Manager | WFO | Entec

Employment arrangement:Full-time

Reports to:Marketing Communications Manager

About the role:

This is a hands-on role with a strong focus on growing e-commerce revenue, improving website performance and delivering an effective online customer experience. The successful candidate will take day-to-day ownership of the websites while identifyingand implementing opportunities to improve traffic, conversion rates, average order valueand overall digital performance.

The role requires strong experience with WordPress, WooCommerce, GA4 and Google Search Console. The E-commerce & Website Manager will work closely with the Australian marketing team, graphic designers, external website developersand other business stakeholders.

Key responsibilities

E-commerce growth and optimisation

• Develop and implement initiatives to grow online revenue across Mayo Hardware’s transactional websites.

• Monitor the customer journey and identifyopportunities to improve conversion rates, average order valueand cart completion.

• Manage online promotions, discount codes, product bundles, free-gift offers, cross-sells and upsells.

• Recommend and implement improvements to website navigation, product discovery, merchandisingand checkout.

• Support promotional campaigns, product launchesand seasonal sales activity.

• Monitor product, category and campaign performance and recommend actions based on results.

• Conduct regular competitor and e-commerce best-practice reviews.

• Develop and maintainan e-commerce optimisation roadmap, prioritised by commercial impact.

Website portfolio management

• Manage the day-to-day operation of 21 WordPress websites, currently inclusive ofsevene-commerce and 14 brand-focused siteswith the potential to expand the portfolio of e-commerce websites in the future.

• Update website content, landing pages, banners, product information, pricing, promotionsand campaign assets.

• Build and update pages using existing WordPress themes and page builders.

• Manage WooCommerce product catalogues, categories, attributes, variations, couponsand promotional configurations.

• Coordinate website enhancements, integrations and technical changes with external developers and internal stakeholders.

• Conduct regular website checks to identifybroken links, display issues, outdated contentand functionality problems.

• Ensure websites are responsive, accessible, accurateand consistent with brand guidelines.

• Maintain appropriate websitebackups, plugin updatesand security practices in coordination with the development agency.

• Document website processes, configurations, integrationsand recurring maintenance requirements.

Analytics, reportingand tracking

• Manage and maintain GA4 and Google Search Console across the website portfolio.

• Develop dashboards and regular reports covering traffic, revenue, conversion rate, average order value, acquisition channelsand customer behaviour.

• Analyse performance and translate the findings into clear, commercially focused recommendations.

• Ensure key e-commerce events and conversions are tracked accurately.

• Investigate discrepancies between WooCommerce, GA4 and other reporting platforms.

• Monitor website indexing, search visibility, crawl errorsand technical SEO issues.

• Work with developers to implement and verify tracking requirements.

• Assist with Google Tag Manager, Meta Pixel and other advertising or remarketing tags where required.

• Maintain consistent naming conventions and measurement standards across websites and campaigns.

SEO/AEO/GEOand website performance

• Implement on-page SEO, AEOand GEOimprovements, including page titles, meta descriptions, headings, internal links, image optimisationand structured content.

• Use Google Search Console and other available tools to identifyopportunities to improve organic traffic.

• Support content development designed to improve search visibility, answer-engine optimisationand customer engagement.

• Monitor website speed, Core Web Vitals, mobile performanceand other technical performance indicators.

• Coordinate technical SEO, AEO and GEOand performance improvements with external developers.

• Ensure redirects, URLs and website migrations are managed correctly.

Stakeholder and agency coordination

• Work closely with the Marketing Communications teamto prioritise website and e-commerce activity.

• Collaborate with customer service,IT,product, salesand marketing team members to deliver accurateand timelywebsite updates.

• Brief graphic designers on website creative requirements and ensure assets are implemented correctly.

• Manage website support requests and follow up with external developers until issues are resolved.

• Communicate progress, risks, prioritiesand results clearly to stakeholders.

• Maintain an organised workflow for website requests, projectsand approvals.

Qualifications

Essential skills and experience

• Demonstrated experience managing e-commerce websites and delivering measurable online growth.

• Strong hands-on experience with WordPress and WooCommerce.

• Strong working knowledge of GA4 and Google Search Console.

• Experience managing product catalogues, landing pages, online promotionsand website content.

• Ability to analyse e-commerce data and turn insights into practical actions.

• Understanding of conversion-rate optimisation and e-commerce customer journeys.

• Working knowledge of on-page and technical SEO.

• Experience identifying, troubleshootingand coordinating the resolution of website issues.

• High attention to detail, particularly when managing product, pricingand promotional information.

• Strong project management and organisational skills, with the ability to manage multiple websites and competing priorities.

• Strong written and spoken English.

• Ability to work independently while collaborating effectively with an Australian-based team.

• Availability for regular working-hour overlap with the Sydney team.

Desirable skills and experience

• Experience with Google Tag Manager.

• Experience implementing or troubleshooting Meta Pixel and conversion tracking.

• Familiarity with Meta advertising and campaign measurement.

• Experience working with external development agencies.

• Experience with product feeds, Google Merchant Centeror shopping integrations.

• Familiarity with email marketing platforms and e-commerce automation.

• Basic HTML and CSS knowledge.

• Experience with tools such as Hotjar or Microsoft Clarity.

• Experience managing a portfolio of websites or multiple brands.

• Experience working with Australian retail, consumer productsor hardware brands.

Personal attributes

• Commercially focused and motivated by measurable growth.

• Proactive and comfortable recommending improvements rather than waiting for instructions.

• Highly organised and capable of managing a large website portfolio.

• Analytical, curiousand confident working with performance data.

• Detail-oriented, with a strong commitment to accuracy.

• Resourceful and able to investigate and resolve problems.

• Collaborative and comfortable working across different teams and time zones.

• Able to balance urgent website requests with longer-term optimisation work.

Key measures of success

Performance in the role may be measured through:

• Growth in e-commerce revenue.

• Improvement in website conversion rates.

• Growth in average order value.

• Reduction in cart and checkout abandonment.

• Growth in qualified organic and direct website traffic.

• Improvement in search visibility and website engagement.

• Accuracy and reliability of GA4, Search Console and conversion tracking.

• Website speed, functionalityand technical health.

• Timely and accuratecompletion of website updates.

• Delivery of prioritised e-commerce and website improvements.

• Quality and usefulness of performance reporting and recommendations.

Perks and benefits

Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment

Superb and exciting Mid-Year Parties - with items to give away and cash prizes!

Endless opportunities for career advancement

Exclusive ATM inside the office for employee's convenience

We set you up for success with a company-provided PC/Laptop and fiber internet connection

Look forward to weekly office perks for work from office staff - Free Coffee, Meals and Beer Fridays!

Top notch workplace with first class VIP lounge and game rooms

Child friendly spaces to cater to the needs of employees with children, enhancing work-life balance

Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues

International career growth and connections

Unlimited cash incentives for hired referrals

Mental Wellness Employee Assistance program through Lifeworks

In-house psychiatrist available to support employees' well-being

Become part of the Employee Share Units program

Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc

Cloudstaff : Build Your Career, Anywhere

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Award-winning Culture : We're committed to building the #1 Workplace Everywhere, with a proven track record of staff engagement initiatives and industry recognition

Invest in You : We support your development through comprehensive training programs, mentoring and opportunities for career advancement

Thrive as an Individual : We offer a strong work-life balance with flexible schedules, meaningful perks and a collaborative team environment.

**To become a priority applicant, please share a 1-2 minute video introduction detailing you experience in this specific role. You can upload your video to the CSJobs platforms. Please use a clean, distraction-free background and speak clearly and articulately.