Marketing Content Coordinator | WFH

Purpose

Provide dedicated offshore marketing support to expand content output, improve channel consistency, and support both the Australian and UK business.

Key Responsibilities

1. Content Creation & Repurposing

• Repurpose existing campaign images, videos, product stories, and marketing assets into multiple content formats.
• Develop content for:
  • Instagram feed
  • Instagram Reels
  • Instagram Stories
  • Facebook
  • TikTok
  • Pinterest
  • LinkedIn
  • Email/EDM
  • Website and blog content

Goal: Move from "one asset = one post" to "one asset = 10-15 pieces of content."

2. Social Media Content Planning

• Build rolling monthly content calendars covering:
• Plan and coordinate content around:
  • New product arrivals
  • Product launches
  • Seasonal campaigns
  • Styling content
  • Craftsmanship and product stories
  • Behind-the-scenes content
  • Events and activations
  • Trade-focused initiatives
  • Brand storytelling
• Support content planning for both the Australian & UK market.
• Ensure content is scheduled and delivered consistently across relevant channels.
• Monitor and analyse the performance of published content across social media and other relevant channels.
• Review engagement, reach, views, clicks, and other relevant content metrics to identify what is performing well and where improvements can be made.
• Use performance insights to recommend adjustments to content formats, topics, posting frequency, and platform approach.

3. Content Performance Analysis & Optimisation

• Analyse the performance of published content across social media and other relevant digital channels.
• Track key content metrics such as reach, impressions, engagement, views, clicks, follower growth, and other relevant KPIs.
• Identify trends and patterns in content performance to understand what resonates with different audiences and platforms.
• Compare the performance of different content formats, topics, campaigns, and creative approaches.
• Provide regular insights and recommendations to the Marketing team to improve future content and campaign performance.
• Use data and audience insights to inform content planning, creative direction, posting frequency, and channel strategy.
• Continuously test and refine content based on performance results.

4. Platform-Specific Content Adaptation

Create content that is tailored to the characteristics and audience of each platform rather than simply reposting identical content.

• Instagram: Brand storytelling, styling, aspirational content, Reels and product-focused content.
• TikTok: Short-form, lifestyle, behind-the-scenes and creator-style content.
• Pinterest: Outfit inspiration, styling, product discovery and visual storytelling.
• Facebook: Community engagement, campaigns and promotional content.
• LinkedIn: Business updates, partnerships, milestones and expansion activity.
• Email: Product storytelling, promotional content and conversion-focused messaging.

5. Video Editing & Short-Form Content

• Create and edit engaging short-form video content for social media.
• Produce:
  • Product-focused reels
  • Styling reels
  • "One garment, multiple looks" content
  • Trend-based edits
  • Founder and team stories
  • Heritage 365 storytelling content
  • UK launch support content

6. Campaign & Marketing Support

• Support first-pass content planning for:
  • Seasonal campaigns
  • New collection launches
  • Heritage 365 product drops
  • Events and pop-ups
  • PR collaborations
  • Influencer partnerships
  • Other marketing initiatives
• Coordinate content requirements and ensure assets are prepared on time.
• Work closely with the Marketing team to execute approved content plans.

Qualifications

Essential Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Multimedia Arts, Digital Media, or a related field preferred.
• 2-4+ years of experience in social media, digital marketing, content creation, or a similar role.
• Proven experience in social media content creation and management across multiple platforms.
• Strong hands-on video editing and short-form content skills, particularly Reels and TikTok.
• Ability to repurpose one campaign or product asset into multiple content formats.
• Experience with content calendars, platform-specific content, and social media trends.
• Proficiency in Canva, Adobe Creative Suite, CapCut, Premiere Pro, or similar tools.
• Ability to analyse content performance and use insights to improve future content.
• Strong written English, creativity, attention to detail, and organisational skills.
• Ability to manage multiple deadlines and work independently with a remote team.
• have fashion experience working with other retail fashion brands.
• some digital knowledge and is able to maximise social posts.

Perks and benefits

Become part of the Employee Share Units program

Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc.

Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment

Endless opportunities for career advancement

Flexible leave credits which may be used for vacation, emergency and sick leaves

In-house psychiatrist available to support employees' well-being

International career growth and connections

Mental Wellness Employee Assistance program through Lifeworks

Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues

Quarterly perks boxes for WFH staff, offering groceries and snacks to keep you fueled

Superb and exciting Mid-Year Parties - with items to give away and cash prizes!

Unlimited cash incentives for hired referrals

We set you up for success with a company-provided PC/Laptop and fiber internet connection