Premium Spirits Brand Manager

Some marketing roles focus on campaigns. This one goes far beyond that. You'll take ownership of a portfolio that includes iconic global brands such as Bacardí Rum, Bombay Sapphire Gin, Martini Vermouth & Sparkling Wines, Grey Goose Vodka, and Patrón Tequila.

Working at the intersection of Marketing, Sales, Finance, and international brand owners, you'll shape growth strategies, influence investment decisions, and drive initiatives that directly impact commercial performance. This is an opportunity to balance long-term brand building with business results, playing a pivotal role in how some of the world's most recognized premium spirits brands grow and win in the local market.

What You'll Do

• Take full ownership of a portfolio of established brands, acting as the key point of contact between local commercial teams and international brand owners.
• Regularly assess portfolio performance, identify growth opportunities, and recommend actions to improve sales, market share, profitability, or brand health.
• Partner closely with Sales, Key Account Managers, and Channel Managers to build annual commercial plans, develop promotional calendars, and ensure marketing activities support customer and business objectives.
• Lead discussions on promotional investments and activation plans, deciding where marketing resources can generate the strongest commercial impact.
• Present local market performance, category developments, competitive insights, and growth recommendations to international brand owners and global stakeholders.
• Turn consumer, shopper, and market insights into tangible business actions. For example, identifying opportunities to strengthen a brand's positioning, support a product launch, or respond to competitive activity.
• Evaluate marketing initiatives from both a brand and commercial perspective, continuously monitoring results and adjusting plans based on performance.
• Build business cases for new product launches, portfolio expansions, or strategic growth initiatives, working closely with Finance and cross-functional stakeholders.
• Coordinate multiple projects simultaneously, from portfolio planning and promotional execution to innovation launches and strategic business initiatives.
• Balance long-term brand-building priorities with short-term commercial targets, ensuring sustainable growth while delivering business results.
• Influence stakeholders across Marketing, Sales, Finance, Supply Chain, and international partner organizations to align around common objectives and priorities.
• Operate as the owner of your portfolio, confidently making recommendations, driving decisions, and ensuring initiatives are executed effectively from concept through implementation.

What We're Looking For

• Relevant university degree
• Fluent English and Hungarian communication skills.
• Several years of Brand Management experience within FMCG or another fast-moving consumer-focused industry is a must.
• Proven experience managing complex brand portfolios and multiple stakeholders.
• Strong commercial acumen with a solid understanding of business performance drivers.
• Experience working with budgets, business cases, and financial performance metrics.
• Strong project management and prioritization skills.
• Self-driven and highly accountable working style.

What we offer

• Bonus
• Home office (2 days/week)
• Cafeteria
• Company car
• Life and personal accident insurance
• Medical insurance (Medicare)
• Employee share program
• Internal training, coaching and mentoring programs
• Employee Assistance Program (life management and psychological counseling support)
• Discounted meals at the on-site cafeteria
• Unlimited product consumption at the workplace

About your new team

We are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivalled range of products in 29 markets in Europe, Africa and Eurasia. As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact.

We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth.

We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds and education. We are willing to take a risk on the people we believe in, even if they don’t have the perfect experience. We have faith in what every person can be.

And although we have so much to be proud of, we always stay humble. We believe the real magic happens - for us and for you - when we OPEN UP."

At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.