CVM / Segmentation Specialist

About CodeNinja

CodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and analytics teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading banks, telcos, and enterprises to build data-driven, customer-centric capabilities.

About the Role

We are hiring 2 hands-on CVM / Segmentation Specialists to support customer segmentation, profiling, and campaign targeting for a Retail Banking client. This is a hands-on execution role - not a strategy-only or purely advisory position - focused on turning customer data into actionable commercial insights that drive campaign performance.

Key Responsibilities

• Build and maintain customer segmentation models based on behavior, value, and lifecycle stage
• Conduct customer profiling and behavioral analysis to identify targeting opportunities
• Support campaign targeting by translating segmentation outputs into actionable audience lists
• Analyze campaign performance and customer response, feeding insights back into segmentation logic
• Develop and maintain BI/reporting dashboards to track CVM metrics and campaign KPIs
• Collaborate with marketing, BI, and product teams to convert data into commercial actions
• Continuously refine segmentation frameworks based on performance data and business feedback

Requirements

Must-Haves

• Strong background in Retail Banking / CVM analytics
• Hands-on experience building segmentation models (RFM, behavioral, value-based, etc.)
• Proven customer behavior analysis and profiling experience
• Strong BI/reporting skills (Power BI, Tableau, SQL, or similar)
• Ability to translate data into actionable commercial/campaign recommendations
• 4-6 years of relevant experience.

Nice-to-Haves

• Experience with campaign management platforms (SAS CI, Adobe Campaign, etc.)
• Exposure to predictive/propensity modeling
• Prior experience in a banking or telco CVM function specifically

Why Join Us

• Work on high-impact, data-driven initiatives with a leading Retail Banking client
• Collaborative, hands-on environment with direct visibility into campaign outcomes
• Opportunity to shape segmentation strategy from the ground up

Disclaimer

CodeNinja is an equal opportunity employer. This role is contingent on client approval and may be subject to change based on project requirements.